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Lidia G.LG

Lidia G.

Social Media Manager/Writer/Editor

€200/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Lidia

EN: As an experienced Social Media Manager, Writer & Editor based in Barcelona, I specialise in the Spanish-speaking market. I’ve managed day-to-day social media operations for major lifestyle and travel brands, creating platform-tailored carousels, developing branded content and original content series, and driving community growth and engagement. With a solid journalism background, I bring strong editorial skills to storytelling, copywriting and content optimisation, always aligning brand voice with target audience behaviour. Let’s create compelling content together that amplifies your presence in Spain and connects authentically with your audience.

ES: Soy Social Media Manager, redactora y editora con amplia experiencia en el mercado hispanohablante. He gestionado redes sociales de marcas de lifestyle y viajes, creando carruseles adaptados a cada plataforma, ideando series de contenidos y desarrollando estrategias de branded content orientadas a generar comunidad y engagement. Gracias a mi formación periodística y a mi experiencia como escritora, aporto una visión editorial sólida, orientada al storytelling, la coherencia de marca y la optimización de contenidos. Mi objetivo es ayudarte a construir una presencia digital auténtica y efectiva, que conecte con tu público y potencie el valor de tu marca.

Léeme aquí:
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Condé Nast Traveler Spain
    Social Media Manager
    SOCIAL NETWORKS
    December 2021 - May 2025 (3 years and 5 months)
    Madrid, Spain
    • Manage the day-to-day posting, editing and optimization of content
    • across multiple social media platforms.
    • Select images and videos that appeal to the audience.
    • Work closely with the Video team to enrich the social media platforms
    • with powerful multimedia content.
    • Create and promote communities on social platforms.
    • Plan, design and implement successful social strategies for the
    • presentation of covers, flagship products, global and local stories.
    • Report on content performance and present social insights.
    • Work with the Commercial team to create strategies to increase traffic
    • (and therefore revenue) for commercial content.
    • Adjust social strategy in line with KPI pace and report results.
    • Plan launch strategies to test with the Audience Development team.
    Social media Instagram Facebook TikTok Copywriting
  • Condé Nast Traveler Spain
    Lifestyle Magazine Writer | Editor
    PRESS AND MEDIA
    October 2017 - Today (8 years and 8 months)
    Madrid, Spain
    • Creating, editing and publishing content for CNT's digital platforms.
    • Working, on own initiative, to react quickly to breaking news.
    • Contributing to the brand's social, digital and video strategy.
    • Keep abreast of developments within the travel and lifestyle industry to ensure that CNT stays ahead of the competition in its coverage.
    • Skilled in branded content creation.
  • Condé Nast Traveler
    Social Media Content Creator
    SOCIAL NETWORKS
    December 2021 - May 2025 (3 years and 5 months)
    Madrid, Spain
    • Created social media carousels adapted to each platform’s audience and developed content series tailored to the Spanish market.
    • Video creation on a large scale –as 'First Guest', a Condé Nast Traveler global series– and for my personal accounts.

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Education

  • Bachelor of Journalism.
    Universidad Complutense de Madrid
    2016
    Bachelor of Journalism.

Skill set

Categories