Lidia Cheikh Santos

"When you feel like you don't fit in the world, buy a shovel and get to work".

There are friends who, without being architects, know how to sketch the plan you need at key moments in your life.

And it is that most people go through that stage where living off their passion sounds like a joke, getting stuck and resigned to it.

I knew that would be unsustainable, that sooner or later it would end up exploding and staining everything with frustration.

So I decided to channel my energy in the right direction:

Complementing my career as a Hispanic philologist, my creative capacity, and my writing skills, with the digital skills that, today, any business requires.

Companies have stopped being abstract entities "that offer things".

They no longer maintain a unilateral relationship with people interested in their products or services.

They have become something pleasant, close, human.

A subject that not only sells, but establishes a bond with its "clientele" so that they feel at home.

Investing in professionals who make this paradigm shift possible is leading many brands to the top of their niches.

Do you know why? Because an efficient communication strategy, with content that keeps the brand in the minds of its audience, is the key to success.

And it's not just about writing well or controlling the hours when there might be more engagement....

But about knowing how to choose between different formats according to the objective we are looking for:

Storytelling post?

Sequence of stories?

Reel?

Meme?

Each and every one fulfills its purpose, and combining them by anticipating the harmony that the audience demands is my most outstanding aptitude.

May I demonstrate it to you?