Libby Austin

I help small and medium-sized businesses move from basic email marketing to sophisticated programmes that drive engagement and revenue.

Whether you're held back by messy data, underused platform features, or lack of in-house skills - I provide the strategy, setup, and ongoing support to create programmes that deliver measurable results.

With 18+ years’ experience across both B2B and B2C - including legal, professional services, healthcare, travel, retail, financial services, and music tech - I’ve supported everything from global brands to fast-growing independents.

I'm proud to be a Partner to HubSpot, Dotdigital and ActiveCampaign. But I’m not tied to a single platform - I’ve also worked long-term with clients using Salesforce Pardot (Marketing Cloud Account Engagement), and I’m always happy to work with whatever tools are best for your business.

Freelance services I offer:

• Email marketing strategy, planning & campaign management

• Automated journey build, testing & optimisation

• HubSpot, ActiveCampaign and Dotdigital setup, support & ongoing consultancy

• CRM and email platform selection & implementation

• Database growth, segmentation & insight generation

• CRM Reporting and analysis

• Flexible freelance support - project-based or ongoing retainer

What sets me apart? I combine strategy, tech skills, and creative thinking to help businesses connect meaningfully with their customers — and see the results in the data.

Establishing and leading the marketing operations function to provide predictable, efficient, and scalable marketing programmes. Accountable for CRM & Email marketing, marketing data and analytics, marketing technology, localisation and project and workflow management.

Leading the traveller (B2C) CRM strategy for the Rentals and Experiences business units. Responsible for the full customer lifecycle including both marketing & transactional communications covering welcome, browse, abandon cart, order confirmations, post-purchase, pre-trip, in-destination & more.