Lianne Koster

Studio Lianne Koster is a strategic brand studio in Amsterdam. I build distinctive brand worlds for vision-led founders and creative, health & lifestyle brands. From sharp positioning and brand strategy to premium brand design and AI-driven visual systems. With 11+ years of experience and the Brand World Method™ as a foundation.

As the webshop manager for HAY.nl, I served as the link between IT, e-commerce specialists, content, retail, and marketing, focusing on webshop development, optimizations, webshop management, and online content creation.

- Assembling, managing, motivating, and inspiring the webshop team.

- Project management: managing various parties project-based during optimizations.

- Implementing e-commerce integrations for efficiency and automation.

- Focus on the omnichannel strategy of HAY.nl + 2 physical stores + ERP system implementation.

- Web design.

- Improving user experience.

- Analyzing data.

- Planning & forecasting for the webshop.

- Inputting and optimizing website content.

Studio Cookart, as a food inspirator, is involved in everything related to food. From developing and executing a food experience to establishing a brand identity. They also inspire people to get more out of their meals and to look at food with a different perspective. Studio Cookart is a collaboration between Jennifer Foster and Lianne Koster. With an eye for styling and everything beautiful, they offer a glimpse into the world of stylish eating. Food is more than a basic necessity; according to Studio Cookart, it should be a celebration! The first cookbook, 'Cookart, de kunst van het eten' (The Art of Eating), was published in September 2016. The second book, 'Het Pindakaasboek' (The Peanut Butter Book), was released in February 2017. The third cookbook, 'Het Hagelslagboek' (The Chocolate Sprinkles Book) (available in NL and EN), was published in November 2018.