Freelancer profile translated to English.
Back to original languageAbout Liang
Chinese Marketing Consultant / Experienced and versatile content creator.
Specialties: marketing consulting / communication / events
Over 4 years of experience in digital marketing & project management. Over 300,000 words of content created on Chinese social networks (WeChat - Weibo - RED), I help French companies establish themselves in the Chinese market and attract new Asian customers.
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I offer the following services:
➡️ Social media strategies (Wechat/Weibo/Red)
➡️ Content creation / copywriting: articles, posts, banners, posters, mini-program games/shops, H5 games...
➡️ Traffic Acquisition & Management (SEO; SEA; SMO; Website; Baidu Ads and other Paid Socials)
➡️ Written translation: from French/English documents, and translate them into Chinese
Contact me for all your collaboration requests.
I hope to collaborate with you soon!
Chinese
Native or bilingual
French
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- YI Liang CommunicationDigital Marketing Consultant (Chinese Market)CONSULTING AND AUDITSApril 2019 - Today (7 years and 1 month)Nice, France
- Implementation of omnichannel marketing strategies
- Monitoring of the marketing plan
- Customer relationship management
They trust me: Nice Tourist Office; Colmar Tourist Office; HEC; Montpellier Business School; Ferrandi; Ecole Centrale Supelec.. - Action Culture TourismeCo-founderCULTUREJune 2019 - June 2020 (1 year and 1 month)Nice, FranceA project initiated with an entrepreneurial spirit. The company was founded in 2019 with my co-associates, ACTION CULTURE is a tourism service provider startup.
- Connecting with partners
- Digital marketing intelligence
- Development of service pricing, benchmarking
- Beijing Kaiweisi Cultural & Art Co. LtdInternational Project ManagerE-COMMERCEOctober 2018 - June 2019 (8 months)Pékin, ChinaWorking as an international project managerDevelopment of artist partnerships in E-Commerce
- Sourcing, artist portfolio development
- Co-branding, marketing campaign development
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Education
- Specialized Master - MAI - International Purchasing and Innovation ManagementKedge Business School2022Déléguée de classe Ms MAI 2021/2022 Matières clés: Purchasing value creation and vision Pack: Excel Developing legal frameworks Operational Purchasing Techniques Purchasing Process & Tools Leadership in purchasing Clients & Suppliers RSE…
- MASTER 2: Digital CommunicationUniversité Côte d'Azur, France2018Master 2 Ingénierie de la création multimédia et direction de projets (mention bien) * Ingénierie de gestion de projet : Project Management : Scrum, Agile • Design Thinking Web development 101 : Htlm5, CSS, PhP; responsive; UX SEO : audit & best practices * Humanités Digitales Philosophie, Sociologie et Anthropologie des réseaux & médias Histoire et Culture du Design Introduction aux sciences cognitives Scrum Master : PARTITA (projet de recherche : https://partita.hypotheses.org/partita) Stage de 6 mois : Communication digitale chez Office de Tourisme et des Congrès de Nice
Certifications
- DALF C2 - Advanced French Language Diploma Level C2Ministry of Higher Education, Research and Innovation2020
- Reading Financial StatementsCorporate Finance Institute® (CFI)2021