Freelancer profile translated to English.
Back to original languageAbout Liana
I help brands transform their uniqueness into powerful, coherent, and desirable narratives.
With cross-functional experience in corporate, agency, and start-up environments, I support all types of organizations in their strategic challenges: from analyzing their universe to creating or redesigning their brand platform.
Areas of Expertise:
- Strategic planning & insights
- Brand platforms
- Brand positioning & territories
- Storytelling & manifestos
- Branding & brand identity
- Naming
- Brand architecture
- Creative concepts
- Foresight & trends
My preferred sectors:Beauty | Lifestyle | Luxury | Health | Wellness & Longevity
French
Native or bilingual
English
Fluent
Georgian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- LABBRANDBRAND STRATEGISTCONSULTING AND AUDITSJanuary 2021 - June 2023 (2 years and 5 months)Paris, FranceAt Labbrand, I led brand strategy projects for major players, specializing in beauty, lifestyle, and wellness.Clients: L'OREAL PROSPECTIVE (Laroche-Posay, Garnier, Lancôme, L'Oréal Paris, Biotherm, Mixa, Vichy), ESTEE LAUDER, SKINCEUTICALS (NY), THAYERS, COTY, YVES ROCHER, RENAULT, UBISOFT, DANONE, PETIT NAVIRE
- ACCORPROJECT MANAGER - GLOBAL MARKETINGHOSPITALITYMay 2019 - May 2020 (1 year)Paris, FranceRight-hand to the SVP within Accor's marketing department, I contributed to major strategic projects:- Group rebranding (premiumization)- Launch of the ALL - Accor Live Limitless loyalty program- Creation of the new employer brand (identity & communication)- European deployment of Tribe, a new affordable luxury hotel chain.
- L'OréalPRODUCT MANAGER - SKINCEUTICALSFASHION AND COSMETICSFebruary 2018 - August 2018 (6 months)Paris, FranceDuring my assignment at L'Oréal, I actively participated in the brand's operational marketing in the French market:- Product launch management- Daily performance monitoring- Management of creative briefs (merchandise, brand brochures, digital content)- Market/competitor analysis.
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Education
- Master 2 - Brand Strategy & BrandingCELSA2020Lauréate du prix "Meilleure stratégie de Communication" en partenariat avec la marque Michoko
- Bachelor's Degree in Information & CommunicationCELSA2017