Liam Goff

I’m a print marketing specialist with senior experience owning and delivering high-impact printed media at scale – from strategy and proposition through to execution, optimisation, and commercial performance.

I currently lead and own print marketing at Checkatrade, one of the UK’s best-known consumer services brands. I have end-to-end responsibility for printed products covering planning, messaging, design direction, production, distribution, and outcomes. This includes the UK’s largest door-to-door print product, delivering 150 million items annually.

As digital channels become increasingly crowded and expensive, print is regaining relevance as part of a smarter marketing mix. Rising competition and platform saturation have pushed acquisition costs up, making strong ROI harder to achieve through digital alone. The most effective campaigns now combine print and digital journeys – using print to build trust, memorability, and cut-through, and digital to capture intent, personalise, and measure response. When planned together, they strengthen each other rather than compete.

I’ve worked at the intersection of marketing, operations, and growth, so I treat print as a commercial channel, not a creative afterthought. Every format, message, and placement is designed to reach the right audience, drive response, support brand trust, and deliver measurable value.

My experience includes owning large-scale printed directories and inserts, developing print propositions for consumers and businesses, managing suppliers and production at scale, and using insight and performance data to refine formats and messaging.

What sets me apart is my ability to think strategically while executing practically – from defining the “why” behind a campaign to getting into the detail of layouts, copy hierarchy, paper stock, distribution logic, and cost efficiency.

If you need someone to own print properly, improve an existing product, or launch something new with confidence, I can help.