Description

I am an affable, data-driven senior strategic marketing specialist with over 20 years of experience in the family, entertainment and lifestyle sectors, marketing digital and physical products. I also have over 10 years of executive-level management experience working closely with founders, board members and C-level executives whilst directly managing small to medium-sized teams in developing, leading and executing growth marketing strategies across businesses ranging from startups and SMEs to global corporations.

I specialise in creating strategic marketing plans for businesses of any size, building and developing marketing teams and hands-on marketing consultancy.

CORE SKILS & EXPERIENCE

Acquisition & Retention Strategy

Brand Strategy

Brand Hub Development

Content Strategy & Creation

Creative Strategy

Creative Writing

CRM Strategy

Commercial Strategy

Copywriting

Digital Marketing

Integrated Marketing

Internal & External Communications

Performance Marketing

Product Development

Social Media Strategy

UX/UI Strategy

PLATFORMS & SOFTWARE EXPERIENCE

Adobe Creative Suite

Amazon Seller Central, Advertising & Developer

Apple App Store Connect

Channel Advisor

Drip

eBay

Google Suite

Google Play

Hubspot

Intercom

Mailchimp

Metrilo

Shopify

Spotify

WooCommerce

Wordpress

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Teach Your Monster
Marketing Director
VIDEO GAMES AND ANIMATION
April 2022 - Today (4 years and 2 months)
London, UK
Teach Your Monster is a non-profit educational technology company, with a specialism in educational video games and apps for kids. We are the producers of Teach Your Monster to Read, one of the world's most widely used literacy products along with Teach Your Monster Reading For Fun and Teach Your Monster Number Skills. We have won multiple awards, including two BAFTA nominations, and have between 1-2 million children every month using the product. The company is a subsidiary of The Usborne Foundation, a charitable foundation set up by Peter and Nicola Usborne in 2007 to support early years literacy.
Tree Climber Publishing
Chief Marketing Officer
PUBLISHING
May 2021 - February 2022 (9 months)
London, UK
Popgear
Chief Marketing Officer
E-COMMERCE
March 2021 - May 2021 (2 months)
Loughborough, UK