Freelancer profile translated to English.

Description

Hello, I'm Leyla and I have over 10 years of experience in digital marketing, from video editing to creating digital strategies for complex products.

I am currently focused on creating content with purpose: lead generation, engagement, brand positioning, and personal branding.

- Landing pages

- Social media: organic and paid posts

- Personal brand positioning (LinkedIn) / ghostwriting / comment strategy

- Blog articles

- Generative AI: creating own prompts

- Ebooks / whitepapers

- Video scripts

Industries in which I have experience: Technology, Fintech, Education, Health, Environment, Pets, Social initiatives, Lgtbiq+, SaaS

If you want to achieve results with quality content quickly, contact me.

Industry field of expertise

Languages

Workplace preferences

Remote only

Primarily works remotely

POWENS GROUP (UNNAX.COM & POWENS.COM)
CONTENT MARKETING MANAGER
September 2020 - Today (5 years and 9 months)
• Developed a comprehensive B2B content strategy that combines SEO, social media, and video content, resulting in a 40% increase in organic traffic and higher-quality lead generation.
• Implemented AI tools for content ideation, audience insights, and performance analysis, enhancing content quality and speeding up production times.
• Coordinated with cross-functional teams and external agencies to create cohesive messaging, solidifying brand presence and consistency.
• Tracked and analyzed content KPIs, providing actionable insights to optimize lead generation and conversion rates.
IMPULSE INBOUND MARKETING & SALES
INBOUND MARKETING STRATEGIST|
January 2016 - January 2018 (2 years)
• Developed and implemented inbound marketing strategies for brands in finance, education, and retail, achieving measurable improvements in lead generation and engagement.
• Managed teams of writers, designers, and community managers to create customized content strategies aligned with audience insights and client objectives.
WEBTILIA.COM
|PROJECT MANAGER
January 2014 - January 2016 (2 years)
• Acted as the main client contact, collaborating with designers and social media teams to produce content optimized for SEO, web positioning, and digital marketing objectives.