Freelancer profile translated to English.

Description

My name is Leyla!

I am a consultant in marketing and CSR strategy. My role: to help organizations clarify their direction, strengthen their brand, and accelerate their transition... without losing business impact.

I combine two complementary expertise: Marketing Strategy / Brand Management / Innovation and Environmental Strategy Management (CSR).

Specifically, I can help you with:

• Brand strategy & positioning: brand platform, key messages, storytelling, differentiation

• Marketing & go-to-market strategy: marketing plan, acquisition, offer launch, prioritization

• Innovation & offer structuring: scoping, workshops, roadmap, concepts, business model

• CSR & environmental strategy: diagnosis, materiality matrix, roadmap, indicators, and action plan

My hallmark: a structured, creative, and very concrete approach, with clear and actionable deliverables (presentations, roadmaps, templates, recommendations).

I can work on short-term missions (audit / scoping) or long-term support (project management / steering).

I enjoy ambitious, useful projects, and teams that want to move fast.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km)

FOR ONE
CEO & Co-founder
TRAVEL AND TOURISM
July 2021 - June 2025 (3 years and 11 months)
Nantes, France
Creation and development of a 360° agency specializing in B2B events with impact: Creation and brand recognition of FOR ONE
internationally (Belgium, Switzerland, Spain, Portugal, Morocco, Tunisia, Montenegro) Definition and management of the overall strategy (positioning, offers, growth, CSR) Agency management: team management, process structuring, financial management
Business development: prospecting, negotiation, strategic partnerships Event creation and writing Integration of sustainable solutions: carbon assessments (creation of a socio-carbon calculator + implementation of purchasing and sustainable sourcing policies), solidarity actions, impact measurement
Go-to-Market (GTM) Strategy Brand Management CSR and sustainable development strategy
FREELANCE
Communication & Brand Strategy Consultant
January 2021 - January 2024 (3 years)
Rebranding, web design, communication strategy Repositioning of brands losing their meaning: storytelling, tone of voice, brand platforms Creation of unique, powerful, and memorable communication campaigns Content strategy: social media, podcasts, newsletters, video scripts Training, audits, and communication coaching for executives lost in mainstream communication
Branding & Identity Brand Management Go-to-Market (GTM) Strategy Community management Communication strategy
NOVAS EVENTS
Business Development Manager then General Manager
January 2020 - January 2022 (2 years)
Nantes, France
Creation and development of the Novas Events entity for Novas company Business development Community management & content management (6 social media accounts) Development of digital strategies and creation of multi-format content Team management (interns & apprentices) Web design: creation of the website
https://novasevents.fr
Business development Community management Project management Business strategy Communication strategy

Be the first to recommend Leyla

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master in Environmental Transition Management
IET NANTES
2025
Master management de la transition environnementale
Master in Strategic Marketing, Brand Management, and Innovation
ISEG NANTES
2020
Master marketing stratégique, brand management et innovation

Leyla Obame

Marketing & CSR Consultant

About Leyla

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories