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Malt Tech Trends 2026
Levana AbergelLA

Levana Abergel

B2B Lead Generation & Paid Media Expert

€550/day
4 projects
Paris, FR
8-15 years
Paid Media
Lead Generation
B2B Marketing
LinkedIn Ads
Training

Average response time: A few days

Freelancer profile translated to English.
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About Levana

I support B2B companies in generating qualified leads and structuring their digital acquisition, with a results and ROI-oriented approach.


I work in sectors with high business stakes and complex sales cycles:
Banking,Finance & Fintech, SaaS & software, cybersecurity, mobile solutions, real estate, online & in-store retail, hospitality.

My expertise

Acquisition Strategy
  • Definition of digital strategies aligned with your business objectives, priorities, and budget
  • Construction of clear action plans with measurable KPIs
B2B Lead Generation
  • Implementation of multi-channel strategies: Paid Ads, SEO, partnerships, growth hacking, events
  • Creation and optimization of Lead Generation campaigns
  • Lead qualification and structuring
Paid Media & Social Ads
  • Campaign management and optimization on:
  • LinkedIn Ads, Google Ads, Facebook & Instagram Ads, Bing Ads, X (Twitter) Ads, Xing Ads, Capterra Ads
  • Continuous A/B testing, audience, message, and funnel optimization
Email Marketing & Nurturing
  • B2B cold emailing campaigns
  • Automated nurturing scenarios (lead scoring, A/B testing, conversion optimization)
Content & Conversion
  • Creation and adaptation of content for Lead Gen, Awareness, and Employer Branding
  • Design of high-performing landing pages, A/B testing
  • LinkedIn Live implementation
Audit, Consulting & Training
  • Acquisition audits, market benchmarks, and competitive analysis
  • Team training, employee advocacy, interactive sessions, videos, and newsletters
Telecommunications
Banking and Financial Services
Insurance
Digital Business Models
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Freelance
    B2B Paid Media Expert - Acquisition Strategist
    SOCIAL NETWORKS
    September 2021 - Today (4 years and 10 months)
    Paris, France
    B2BtoC Sectors (missions from 1 month to 1 year)
    • Banking, Finance & Fintech
    • SaaS and software solutions
    • Online and in-store commerce
    • Mobile & cybersecurity solutions
    • Real Estate
    👉Digital Strategies
    Creation of strategic and operational plans aligned with your objectives, priorities, KPIs, and budget

    👉B2B Prospect Generation
    Multi-channel acquisition strategies: SEO, Paid Ads, partnerships, events, Growth Hacking

    👉ROI-Centric Approach
    Continuous optimization of campaigns and channels
    Creation and management of Lead Generation campaigns

    👉Email Marketing & Nurturing
    B2B cold emailing

    Nurturing scenarios, lead scoring, A/B testing

    👉Content & Conversion
    • Coordination with teams to produce high-performing content
    • Awareness and Lead Gen campaigns
    • Landing page creation, A/B testing, LinkedIn Live implementation
    👉Training & Evangelization
    • Support for teams on social networks
    • Employee advocacy, interactive workshops, video training, newsletters

    👉Audit & Consulting
    • Acquisition audits
    • Market analysis and competitive benchmarks
    Social Media Marketing Paid Ads Training Acquisition LinkedIn Ads
  • Sopra Steria
    Lead Generation and Acquisition Strategist
    TECH
    September 2018 - October 2021 (3 years and 1 month)
    Paris, France
    👉 Acquisition Strategy and Lead Generation
    • Creation of global guidelines and Social Media playbooks
    • Creation of strategy and management of operational implementation of multi-channel digital campaigns: SEO, Paid Ads, partnerships, events
    • Definition of objectives, budgets, and strategies from global to local
    • Design of Awareness (visibility, thought leadership) and Lead Generation campaigns
    • Performance and ROI management, continuous optimization of systems.
    • Construction of conversion funnels, from click to sale
    • Implementation of Social Paid campaigns for Corporate, HR, and Employer Branding
    • Cross-functional work with teams (content, CRM, Sales, HR) to maximize results
    • Implementation of nurturing campaigns / lead tracking (Pardot/Salesforce)
    • Reporting to the CMO and the executive committee
    • Leading internal training sessions on Social Paid (workshops)

    International Scope: USA, Latin America, Africa, Europe, China, Australia
    Paid Media Training LinkedIn Ads Social media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut Lead Generation
  • Ogilvy & Mather
    Senior Account Executive
    SOCIAL NETWORKS
    May 2014 - January 2018 (3 years and 8 months)
    Paris, France
    • Identification and analysis of client needs before sales: benchmarks, strategic thinking, and proposal presentations
    • Development and presentation of recommendations
    • Construction and management of media plans / budgets
    • Segmentation of communications by country, coordination, and sourcing of translators.
    • Planning and management of projects within deadlines and objectives
    • Definition of digital communication policies
    • Development of digital strategies on social networks
    • E-reputation management
    • Client follow-up and commercial relationship management
    • Creation of social media content aligned with brand strategy
    • Implementation of Facebook applications and event websites
    • Social, marketing, and competitive intelligence
    • Reporting, KPI analysis, and ROI measurement

    International client sectors:
    Food, Health, Children, Education, High Tech, Fashion, Luxury, Banking
    Social Media Marketing Facebook Ads social media strategy Social Networks LinkedIn Marketing

Reviews

5.0

Out of 1 rating

Y

Yoan

Stratégie et Pilotage acquisition Growth Marketing social Media - RETINEA

Reviewed on 2/17/2026

Excellent level of collaboration with Levana on a LinkedIn Ads & growth mission. She has a real strategic understanding of positioning and content; every message is designed to serve acquisition, every campaign is structured with logic and precision. No dispersion, no approximation, only performance-oriented management. Her ability to align branding, message, and conversion clearly makes the difference. A solid, structured profile with high added value for any ambitious acquisition strategy. I recommend 100% !!!

Recommendations

PV
Audrey R.AR
Paul-Louis Valat and 1 other person have recommended Levana

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Education

  • Master in Digital Marketing
    ISG - International Business School
    2014

Skill set

Social Media
Traffic Management
Acquisition Strategy
Facebook Ads
Instagram Ads
SEA
Google AdWords
Snapchat Ads
Bing Ads
Lead Nurturing
Growth Hacking
Traffic Acquisition
LinkedIn
Facebook
ROI
Paid Ads
Paid Social
LinkedIn Marketing
Meta Ads
Social Media Marketing
Web Marketing Strategy
Strategic Planning
Performance
Acquisition
Traffic Acquisition
Consulting
B2B
Social Networks
B2B Lead Generation
B2B Outbound
Social Media Training
Web Marketing Training
Communication Strategy
Digital Marketing Consultant
Audit
Social Media Audit
Benchmarking and Competitive Analysis
Social Media Strategist
English
Appointment Setting
Qualified Lead Generation
social media strategy

Categories