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Letizia Martin De PerettiLM

Letizia Martin De Peretti

Digital Strategy, Brand Content & Social Media

€500/day
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Letizia

As an expert in digital communication strategy, I help brands, companies, VSEs/SMEs, and large groups define and implement tailor-made strategies to boost their visibility, brand awareness, and customer engagement.

With 10 years of agency experience, I have developed comprehensive expertise: I identify the most effective marketing levers based on your target audience (SEO, SEA, social media, influencer marketing, email marketing, etc.) and develop the optimal mix to achieve your business objectives.

Now independent, I work alongside you to build your annual communication plan or deploy agile solutions adapted to your needs.

Areas of Expertise:

- Development ofintegrated digital communication strategies(audit, positioning, action plan)
- Content strategy: storytelling, editorial planning, creation of engaging content (posts, videos, visuals, newsletters)
- Social media management: content scheduling, monitoring, reporting, community management, moderation, crisis management
- Community management: developing and retaining your community, managing brand ambassadors
- Data analysis and reporting: defining and tracking KPIs, continuous optimization of actions
- Consulting and training for your teams

My ambition? To grow your brand digitally: generate preference, traffic, qualified leads, and build a strong community around your values.

Contact me to discuss your challenges, and I will offer you a clear, pragmatic, and impactful vision.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Aix-en-Provence (up to 50km)

Experience

  • Coopérative U
    Social Media Manager and Global Communication
    RETAIL (LARGE RETAILERS)
    January 2018 - Today (8 years and 7 months)
    Aix-en-Provence, France
    Support and consulting for 9 stores (U Express, Super U, Hyper U)

    - Social media management
    - Facebook / Instagram / Tiktok
    - Creation of publication schedules, scheduling, and moderation on various platforms
    - Scoping and monitoring of internal operational teams
    - On-site photography
    - Creation of visuals and videos
    - Creation and management of contests
    - Image retouching
    - Meta Ads
    - Reporting and monitoring
    - Creation of display campaign banners
    - Project monitoring (AdWords, Waze, display campaigns, etc.)
    - Vendor research, optimization of communication budgets
    - Creation and production of in-store materials (digital screens, posters, etc.)
    Social Media Strategist Brand Content Webmarketing Strategy Social Media Community Manager Meta Ads
  • UPE 13
    Social Media Strategy Consultant
    CIVIC AND SOCIAL ORGANIZATIONS
    November 2024 - March 2025 (4 months)
    Marseille, France
    Mission to define and execute a social media activation campaign.

    Strategic recommendation and production monitoring.
    Brand content management
    Social media management

    - Facebook / Instagram / Linkedin
    - Creation of publication schedules
    - Scoping and monitoring of operational teams
    - Image retouching
    - Scheduling of publications across various platforms
    - Ads
    - Reporting and monitoring
    Social Media Strategist Brand Content Meta Ads LinkedIn Marketing Social Media Community Manager
  • Camping de Sagone
    Digital Strategy and Social Media Consultant
    HOSPITALITY
    January 2022 - September 2024 (2 years and 8 months)
    Ajaccio, France
    Strategic recommendation and production monitoring.
    Brand content management
    Social media management
    Newsletter (creation, writing, integration, split testing, reporting)
    E-commerce project management (content updates, production team monitoring)

    - Facebook / Instagram
    - Creation of publication schedules
    - Scoping and monitoring of operational teams
    - On-site photography
    - Creation of visuals and videos
    - Image retouching
    - Scheduling of publications across various platforms
    - Ads
    - Reporting and monitoring
    Social Media Strategist Webmarketing Strategy Brand Content Social Media Community Manager Digital Communication

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Education

  • Marketing and Website Design Project Manager (Category 2 Diploma)
    IFoCoP, Rungis
    2008
  • Master in Modern Literature Applied to Communication, Audiovisual, and Publishing
    La Sorbonne Paris 4
    2007

Skill set

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