Leticia García

As Commercial Manager, I led the comprehensive operation of the area, ensuring the fulfillment of commercial commitments with sponsors, suppliers, and strategic allies. I coordinated a multidisciplinary team responsible for the execution of stadium activations, positioning campaigns, and VIP experiences, ensuring brand exposure in line with the club's guidelines. I implemented internal control processes that improved the traceability of benefits and the profitability of each alliance. Development and implementation of positioning and activation strategies for more than 20 sponsoring brands and commercial partners. Comprehensive monitoring of commercial contracts and benefit fulfillment. Design of brand focus and exposure strategies according to the specific objectives of each sponsor. Preparation of results reports, ROI, and media value of each campaign. Supervision of the creative and visual execution of brands within the stadium and in digital media. Coordination of VIP experiences between brands, clients, and players.

I led positioning strategies for medical devices, strengthening the brand's market presence and developing a professional community around medical technology and health. I designed and executed digital and traditional marketing strategies to position medical devices in hospitals, clinics, and specialized distributors. I managed the brand's presence at health sector fairs, congresses, and exhibitions. I analyzed market and competitor metrics to define positioning and growth actions. I collaborated with the sales team to create customer acquisition and retention strategies.

I led the commercial strategy in the region, driving growth for suppliers in the bridal sector. I strengthened the platform's presence in the local market, increasing the client portfolio and generating strategic alliances with key brands in the sector. I managed commercial operations in the Michoacán zone, ensuring sales targets and portfolio growth were met. I provided personalized advice to companies to optimize their profile and increase their visibility on the platform. I analyzed market and competitor behavior to identify expansion opportunities.