Lester M.

I drive the digital evolution of large corporations through strategic UX, product design, and high-level stakeholder management. I bring 15 years of experience working with IBEX companies, leading complex projects, coordinating multidisciplinary teams, and defining solutions aligned with business, compliance, and technology.

My focus is clear: minimize risk, optimize operational efficiency, and elevate the customer experience through strategic, precise, and fully actionable deliverables from day one.

NH Hoteles, Endesa, BBVA, Bankia, Telefónica, LFP, Cofares, Repsol, Correos, Reintel, Edenred, Nec, Sabina Store, Acciona, GISS (Social Security IT Management), Cajamar, and COPM (Official College of Psychology of Madrid).

• End-to-end UX/UI design with a strategic vision.

• Actionable research: interviews, experience maps, opportunity definition.

• Workshops with stakeholders to align priorities and define roadmaps.

• Design and evolution of scalable design systems.

• Mentoring design and product teams.

• Expert audits with clear and actionable deliverables.

I work with a consultant's mindset: clarity, efficiency, and focus on impact.

I engage with the 'why,' not just the 'how,' so that design becomes a competitive advantage, not an isolated deliverable.

I adapt quickly, maintain a high level of ownership, and always deliver with a solid narrative to facilitate decisions.

• Clear diagnosis from day one.

• Decision-making informed by data and business context.

• Clean, visual, and easy-to-implement documentation.

• Senior-level deliverables without micromanagement.

• Fluid, direct, and efficient communication.