Freelancer profile translated to English.
Back to original languageAbout Leslie
💡Hello, Leslie, 9 years of experience leading social media for Dotemu, a studio and publisher in the gaming industry. I juggle creativity, data, and fun to create impactful strategies and campaigns that make your brand shine day and night.
📢 What I do best:
- Turn your community into a knockout fanbase
- Fluent in French, English, Japanese + memes
- Build effective and targeted social media strategies
- Run social ads that boost your visibility
- Analyze absolutely everything (KPIs, user journey maps, and even your competitors' breakfast)
- Manage crisis communication, even when things are really heating up
My daily tools: Photoshop, Premiere Pro, Figma, Illustrator
🎮 Here is the list of titles I had the chance to work on:
2017: Ghost Recon Wildlands | Wonder Boy: The Dragon's Trap, Windjammers
2018: Ys Origin | Another World
2019: Dark Devotion, Blazing Chrome
2020: KUNAI, Streets Of Rage 4
2021: The Last Spell
2022: Teenage Mutant Ninja Turtles: Shredder's Revenge, Young Souls, Infernax, Windjammers 2
2023: Vengeful Guardian: Moonrider, Cross Blitz, Teenage Mutant Ninja Turtles: Shredder's Revenge - Dimension Shellshock, Pharaoh: A New Era
2024: Metal Slug Tactics, Drop Duchy
2025: Ninja Gaiden Ragebound
French
Native or bilingual
English
Native or bilingual
Japanese
Fluent
Remote only
Primarily works remotely
Experience
- DotEmuSocial Media ManagerVIDEO GAMES AND ANIMATIONFebruary 2021 - November 2025 (4 years and 9 months)Paris, France- Development and deployment of editorial and social media strategies for our brands on our communication channels (X, Facebook, Instagram, TikTok, Reddit, etc.)- Design and deployment of Social Ads campaigns via Facebook Ads, TikTok Ads, YouTube- Design and deployment of advertising campaigns via Google Ads (Search, Display, YouTube Discovery, etc.)- Writing editorial content (articles, dev blogs, etc.)- Monitoring the online reputation of Dotemu and our brands (community sentiment, etc.)- Tracking and comprehensive analysis of KPIs- Constant monitoring and analysis of industry trends- Constant monitoring and analysis of the evolution of media, social networks, and communication techniques
- DotEmuCommunity ManagerVIDEO GAMES AND ANIMATIONJuly 2017 - February 2021 (3 years and 7 months)Île-de-France, FranceProjects I've worked on: Wonder Boy: The Dragon's Trap, Windjammers, Streets of Rage 4, Blazing Chrome, Dark Devotion, etc.- Animation, management, and development of Dotemu's existing communities as well as our publishing label The Arcade Crew on our various digital channels.- Project management and partnership with Smash.gg and numerous Esports event organizers (NEC, Frosty Faustings, NorCal Regional, AnimEVO, etc.) for the Windjammers Flying Power League smash.gg/WJFPL.- Live tweeting preparation and live coverage of Windjammers Flying Power League Esports tournaments held around the world.- Application of social media and editorial strategy on our Facebook, Twitter, Instagram accounts- Conduct community, informational, and competitive intelligence to stay informed about competitors and new social media trends- Monitor, retain, and recruit community leaders for our game catalog- Track KPIs on the various digital platforms used to establish monthly, quarterly, and annual reports.
- UBISOFTCommunity Developer AssistantVIDEO GAMES AND ANIMATIONJanuary 2017 - June 2017 (5 months)Montreuil, France- Coordinate the writing and publication of articles on GhostRecon.com and communication channels (Facebook, GRHQ app, In-game news, Twitter, Uplay News, CRM tools, etc.)- Coordinate the creation of assets and content for the game and work closely with the Marketing teams and Community Managers from the EMEA and NCSA regions- Write the community content calendar to ensure coordinated publication of articles and social media content with EMEA/NCSA subsidiaries- Participate in event organization: Ghost Recon Wildlands private event, Open Beta/Closed beta, and launch livestream- Establish ComDev reports and other necessary ad hoc reporting- Collect game information through regular gameplay sessions and discussions with Developers- Work on monitoring and analyzing KPIs (Player Analytics, CMK, owned channels, Social Media...) for post-mortem development- Monitor the animation of the Ghost Recon Network with Community Managers- Community watch on social media: Facebook, Reddit, Tumblr, Twitter, YouTube- Suggest social media content, articles, and content to highlight on the Ghost Recon Network- Manage and coordinate the creation of the Ghost Recon Wildlands Fan Kit
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Education
- MBA Video Game Management, Project Management, Production, Business Model, Marketing, Communication, FinancingIIM - Institute of Internet and Multimedia2017MBA Video Game Management, Management de Projet, Production, Modèle Économique, Marketing, Communication, Financement
- Master 1 LEA, Intercultural Management and Trilingual Communication (French, English, Japanese)Université Denis Diderot (Paris VII)2016Master 1 LEA, Management interculturel et communication trilingue (français, anglais, japonais)
Certifications
- JLPT (Japanese Language Proficiency Test)JEES (Japan Educational Exchanges and Services)
- Google Ads Shopping Ads CertificationGoogle Digital Academy2023