Freelancer profile translated to English.
Back to original languageAbout Leslie
Senior Project Manager | Digital Transformation & Change Management | Salesforce CRM
13 years transforming complex organizations — not just tools.
I lead high-stakes digital projects, where framing a vision, engaging teams, and securing decisions are as important as the technology.
What I excel at
- Leading digital transformation programs in international and multi-stakeholder environments (Paris, Singapore, Ireland, New York, Japan)
- Ensuring the adoption of new tools or processes by business users: Salesforce CRM, website redesigns, new workflows — team training, change management support
- Getting stalled projects back on track: rapid diagnosis, clear scoping, tight governance
- Managing cross-functional teams (up to 10 people, 5 project managers) and communicating effectively with IT, business units, and external vendors
Hands-on experience with a major international group
At Pernod Ricard, I managed a portfolio of strategic digital projects (total budget €1M) for brands like Martell, Mumm, Perrier-Jouët, and Havana Club, as well as the group's foundations for 7 years: Salesforce CRM deployment with data migration and training for the sponsorship teams, B2B e-commerce, multilingual website redesigns, digitalization of archives, responsible digital audit / Green IT.
My background in application maintenance facilitates communication with IT teams — a real asset for projects involving tools, processes, and people.
My deliverables
Scoping document, change management plan, action plan, tracking dashboard, vendor coordination, strategic recommendations.
I work remotely and in person in Marseille and its region (occasional travel possible).
Indicative daily rate, adaptable based on the duration and scope of the mission.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Marseille (up to 50km)
Experience
- Abya Yala ConsultingPresident & FounderCONSULTING AND AUDITSSeptember 2024 - July 2026 (1 year and 10 months)Marseille, France
President & Founder — Digital Leadership, Change Management & Responsible Digital Consulting
Description:Consulting in digital and responsible digital leadership. I undertake short-term assignments for scoping, unblocking, and monitoring digital projects, with a specialization in digital sobriety, responsible digital audits, and responsible transformation.Key responsibilities:Leading digital projects in short assignments: scoping, unblocking difficult situations, coordinating vendors and internal teamsAuditing and consulting on responsible digital practices: digital sobriety assessment, eco-design, structuring CSR initiativesDesigning and facilitating workshops on digital sobriety awarenessSupporting SMEs, mid-sized companies, and social economy organizations in their digital transformation and responsible digital alignment effortsSkills utilized:Project Scoping · Responsible Digital / Eco-design · Change Management · Workshop Facilitation · Strategic Consulting · CSR Structuring - Pernod Ricard FranceSenior Digital Project Manager / Product OwnerWINE AND SPIRITSApril 2017 - August 2024 (7 years and 4 months)Marseille, France
Senior Digital Project Manager / Product Owner — Digital Transformation & Change Management
- Description:
Managed a portfolio of strategic digital projects (total budget €1M) for the brands Havana Club, Absolut, Mumm, Martell, and Perrier-Jouët, as well as for the group's sponsorship activities (Pernod Ricard Oceanographic Institute, Pernod Ricard Live Music, Pernod Ricard and Martell Foundations), in an international and multi-stakeholder environment.- Key achievements:
Deployed Salesforce CRM for the foundations: migrated contacts from Microsoft Access, segmented leads (premium donors, artists, curators), provided training and change management support to the sponsorship teamsManaged a team of 10 people across Paris, Ireland, and New York, coordinating with teams based in Singapore and JapanImplemented a B2B e-commerce site for ordering promotional itemsRedesigned brand and foundation websites in multiple languages (Martell, Perrier-Jouët, Pernod Ricard Foundation, Martell Foundation)Overhauled MyBrands, a brand database and campaign planning tool for the holding company and subsidiariesManaged the digitalization of video archives with an international vendor and coordinated non-web teamsLed the IT/digital component of an eco-score / Green IT audit for Perrier-Jouët, contributing to overall recommendationsEnsured on-time project deliveries for cross-functional projects involving purchasing, sales, finance, and e-commerceSkills utilizedCoordination of business, technical, and vendor teams · Change Management · Project Governance · Product Ownership · Responsible Digital Audit - PROGEXIAProject Manager / Data AnalystPUBLIC SECTORMay 2016 - December 2016 (7 months)Marseille, France
- Managed application projects in the health insurance sector, focusing on maintenance, support, bug fixes, and enhancements.
- Participated in an AMS project within the context of generalized third-party payment (TPG), coordinating with multiple application and functional teams.
- Scoped and monitored enhancements or new products, from conception to the coordination of technical teams and client relations.
- Managed the implementation of mobile applications tailored to client needs.
- Coordinated creative and technical teams, managing the client portfolio and operational monitoring.
- Managed small multidisciplinary teams, supporting team members in achieving project objectives.
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Education
- COGICO MOOCCoasts & Oceans2025MOOC COGICO
- MScAix-Marseille II UniversityMSc
Certifications
- Mastering the challenges and best practices of Responsible DigitalAGENCE LUCIE2024
- Slow Content: developing a reasoned and sustainable content strategyAGENCE LUCIE2024