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Leslie ButonLB

Leslie Buton

Branding • Communication • Artistic Direction

€500/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leslie

I support brands, venues, and establishments in building a strong, coherent, and desirable image through their communication, social media, and visual universe.

For over 10 years, I have been involved in brand strategy, content creation, storytelling, artistic direction, and digital communication.

Today, I primarily assist restaurants, lifestyle venues, hotels, businesses, and brands with:
• their social media presence,
• photo/video content creation,
• monthly photoshoots,
• editorial strategy,
• branding and brand image,
• coherence between experience, place, and communication.

My approach: create communication that is more embodied, more coherent, and more impactful, capable of enhancing what makes a brand truly identifiable.

Strategy, content, image, customer experience: I design universes that have substance as well as visual impact.
  • English

    Conversational

  • Spanish

    Basic

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 20km), Libourne (up to 30km)

Experience

  • KOMLO (Agence web et Marketing Digital)
    Marketing Director and Strategic Planner
    CONSULTING AND AUDITS
    June 2020 - Today (6 years and 2 months)
    Bordeaux, France
    Outsourced Digital Marketing / Brand Content Management / Corporate Relations and Partnerships / Prospecting and Retention / Development Strategy Consulting and Brief Taking / Definition and Implementation of Marketing Strategy / Product Development / Communication Plan / Service Provider Management / Team Coordination and Schedule Management / Strategy Implementation Monitoring / Market Analysis, definition and implementation of the action plan / Development strategy consulting / Website redesign consulting and monitoring.
    Project Management Communication Strategy Social Media Content Marketing Branding Team Management
  • e-artsup Bordeaux, IONIS Education Group
    Development and Recruitment Manager
    EDUCATION AND E-LEARNING
    January 2010 - January 2018 (8 years)
    Bordeaux, France
    DEVELOPMENT
    - Establishment of the e-artsup regional office
    - Prospecting (students, instructors, referrers)
    - Recruitment of students and instructors
    - Implementation of national pedagogy
    - Implementation of the development strategy (sales - marketing - communication)

    COMMUNICATION
    As part of the local communication and sales strategy:
    - Public Relations (representation of the school in all regional and national events)
    - Corporate Relations and Partnerships (making the school known to professionals, joining professional sector groups, involving students in competitions...)
    - Community Management (managing Facebook and Instagram pages, creating weekly content)
    - Creation of promotional materials
    - Creation of promotional events

    HUMAN RESOURCES
    - Recruitment of the teaching and administrative staff
    - Management of the teaching/administrative staff and students
    - Staff retention (organization of internal events...)
    - Management

    EVENT MANAGEMENT
    - Student Fairs
    - Open Days
    - Conferences
    - Competition Organization
    - Parties

    LOGISTICS
    - Premises arrangement
    Business Development management Sales Strategy Community Management Communication Strategy Event Management Team Management Human Resources
  • France Débosselage
    Freelance Digital Strategy Consultant
    AUTOMOBILE
    September 2018 - Today (7 years and 11 months)
    Nantes, France
    Strategic Thinking:
    - Market Analysis
    - Highlighting Strategic Axes
    - Client Presentation Preparation
    - Coaching
    - Website Sitemap

    Action Plan Implementation
    Communication Strategy Business Strategy Web Marketing Strategy Content Marketing Marketing Research Visual Identity Coaching

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Education

  • Master 2 Communication and Media studies
    ISEG
    2008
    MARKETING - Stratégie marketing et communication - Relations presse et publiques, - Politique générale d'entreprise - Événementiel - RH... MÉMOIRES - "Quel est l'impact du web 2.0 sur les relations presse?" - "Comment la communication peut-elle concourir au lancement d'une TPE? "

Skill set

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