Freelancer profile translated to English.
Back to original languageAbout Leslie
Do you have a brand to promote, expertise to share, or a community to unite… but social media seems time-consuming, opaque, or unprofitable?
With9 years of experienceserving demanding brands like Accor, BforBank, and NETGEAR, I help you transform your social media into concrete growth levers, without losing your authenticity.
My approach:
🎯 Tailored strategy – aligned with your business objectives (awareness, leads, loyalty)
🎨 Impactful content creation – from viral Reels to engaging storytelling, including the reasoned use of AI
💬 Authentic community management – to build connections and turn your followers into ambassadors
📊 Data-driven management – analysis, reporting, and continuous optimization to maximize your ROI
I work as a flexible freelancer: providing occasional support, full management of your networks, or training for your teams.
A project? A question?
📩 Let's talk — I offer you a quick audit of your current presence, with no obligation.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nîmes (up to 50km), Montpellier (up to 20km)
Experience
- Studio La DalleSocial Media TrainerARCHITECTURE AND URBAN PLANNINGNovember 2025 - December 2025 (1 month)Paris, FranceI assisted an interior designer in taking charge of and optimizing her communication strategy, with a clear objective: to gain visibility, attract qualified clients, and embody her creative universe on the right platforms.My interventions:
- Audit and strategic framework: analysis of her positioning, target audience, and existing presence, to define an editorial line aligned with her identity and objectives.
- Personalized training: individual sessions to master the codes and best practices of Instagram, LinkedIn, and Pinterest, with an approach adapted to the specificities of the architecture and design sector.
- Visual content strategy: creation of templates, advice on showcasing projects (before/after, visual storytelling, aesthetic harmonies), and profile optimization (bio, highlights, keywords).
- Tool familiarization: Canva, editorial planning, performance analysis, and trend monitoring.
- Operational support: development of a publication calendar, writing engaging captions, and best practices for community interaction.
Results achieved:- Acquired full autonomy in managing her social media.
- Strengthened brand image consistency across all platforms.
- Improved local and sector-specific visibility, with an increase in qualified leads.
- ACCORSocial Media Project ManagerHOSPITALITYMarch 2023 - June 2023 (3 months)Issy-les-Moulineaux, FranceI managed the digital strategy and social media animation for three Accor group brands (ibis, ibis styles, and ibis budget), ensuring brand image consistency and performance optimization on a national scale.My achievements:
- Multichannel strategic management: Coordination of outsourced community management content and synchronization of cross-brand media plans.
- Targeted influencer campaigns: Full management of partnerships with lifestyle influencers (micro and macro), from selection to impact measurement.
- High-performing social advertising: Management and optimization of ad campaigns on Meta and TikTok Ads Manager, with rigorous monitoring of KPIs and ROI.
- Creation of operational tools: Design and deployment of turnkey social media communication kits for hotel teams.
- E-reputation management: Proactive monitoring and structured follow-up of online reviews and mentions to protect and improve brands' digital image.
Key results:- Increased engagement on influencer campaigns (+35% average interactions).
- Optimization of advertising budget with continuous improvement in cost per acquisition.
- Strengthened editorial and visual consistency across all social networks.
- Improved online perception through proactive digital reputation management.
- BforBankSocial Media ManagerBANKING AND INSURANCEJuly 2023 - September 2023 (3 months)Puteaux, FranceI managed the design and deployment of a comprehensive internal communication plan to strengthen strategic alignment and team engagement.My achievements:
- Strategy & Planning: Development of the communication plan (Q3 2023), including gathering key messages from employees and managing the editorial committee.
- Multichannel content production: Adaptation of messages to the BforBank identity, creation of visual and video materials, and design of banners for internal newsletters.
- Community management: Daily management and moderation of the community on Microsoft Teams, fostering exchanges and buy-in for initiatives.
- Monitoring & Sector Intelligence: Competitive monitoring and trend analysis to inform the communication strategy.
- Tracking & Optimization: Implementation of weekly reports (KPIs: response rate, sentiment, verbatim feedback) and presentation of results to stakeholders.
- Measurable improvement in internal engagement and team cohesion.
- Strengthened message consistency between employees and management.
- Increased active participation in internal communication channels.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor in Digital MarketingComnicia Business School2023. Rédaction web . Webdesign . Management projet digital . Création de site web HTML . Gestion de projet . Création de logo / illustration
- Master in E-business & Communication for Major BrandsESCG PARIS2017. Stratégie de communication digitale . E-réputation . E-Marketing . Photoshop & Indesign . Analyse clientèle online
Certifications
- Sprinklr Community Manager ProSprinklr2024