Lereseautier Communication

Founded in 2018, La Guilde Nancy is the first associative art & culture media in the Grand Nancy region. As founder and creative director, I designed and managed the entire content strategy — from the editorial line to production and distribution.

I developed a comprehensive multi-platform presence (Instagram, TikTok, YouTube) by producing over 319 publications, reaching 5,000 followers on Instagram and a record 55,000 views on a single video.

Beyond the media outlet, La Guilde allowed me to work for major cultural institutions in the region: photo/video coverage for Groov Contest, La Souris Verte, CCAM, Kultur Expo, and Jardin du Michel, as well as collaborations with L’Autre Canal, Le Zénith, La Salle Poirel, and Opéra de Nancy.

This experience also served as the starting point for a mission for the Grand Nancy Metropolis, where I contributed to the content strategy for La Plage des 2 Rives — doubling its community in 2 months — as well as for the Ligne de Vie and Run au Musée des Beaux-Arts projects.

Skills utilized: Editorial Strategy · Video Editing (Reels, TikTok, Shorts) · Art Direction · Partnership Management · Community Management · CapCut · Premiere Pro · Canva

As part of a seasonal mission for the Grand Nancy Metropolis, I managed the entire digital communication strategy for La Plage des 2 Rives — a summer leisure space offering cultural and sports activities to the general public.

I handled Instagram and Facebook social media from start to finish: photo and video content creation, visual design, post writing, and editorial planning. My mission covered both the promotional aspect — community development and target audience engagement — and the informational aspect, relaying official communications from the Grand Nancy Metropolis to site users.

Concrete result: the community doubled in 2 months, confirming the effectiveness of the implemented strategy.

Skills utilized: Communication Strategy · Social Media Management · Content Creation · Photography · Video Editing · Graphic Design (Canva) · Community Management · Institutional Communication

Within La Guilde Nancy, I managed the media coverage of several major cultural events in the region. My role went far beyond simple production: I conceived the entire content strategy to propose to the client, assembled and coordinated production teams (videographers, animators, photographers), and oversaw the project from start to finish until the final delivery.

Upstream, I defined creative concepts and convinced organizers to adopt them. In production, I directed teams on the ground according to needs — sometimes with video, sometimes with creative coordination. Downstream, I supervised content publication, which I delegated or did myself, while remaining the main point of contact for the client for any questions or adjustments.

This experience allowed me to develop a rare dual expertise: a creative conceptor capable of selling a vision, and a project manager capable of bringing it to life with a team.

Skills utilized: Content Creation · Creative Direction · Team Management · Production Coordination · Client Relations · Video Editing · Photography · Community Management · Social Media Publishing