Antoine Lepetitgaland

Historically, business drove brands. Today, brands must drive business.

The agency Metalyde conceives growth as a whole, without silos, without shortcuts. Understanding what attracts, what convinces, what triggers.

Each brand carries its own growth levers. By identifying them, by optimizing every touchpoint, from data to brand preference, from buyer profiles to their journey, performance becomes sustainable.

Brands know no borders. Their potential does not stop at a domestic market. With over €12 million invested in media, 50% of which internationally (USA, UK, Asia, Europe), the agency designs growth on a global scale: seizing opportunities where they exist, identifying the most promising markets, activating the right growth drivers, and opening new business opportunities.

Metalyde supports brands with rigor and commitment, so they become their own growth engine.

Metalyde. Your Brand is Your Business.

Strategy - fundraising - board follow-up - OKRs - Marketing strategy - New client acquisition - Product optimization

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As CEO:

- Acquisition of new clients (+100 clients organically and paid)

- Product and platform development

- Development of the website and dedicated landing pages

- Strategy on Google Ads and Meta Ads (Facebook Ads + Instagram Ads)

- Newsletter development (+1000 subscribers)

I ended the venture to focus entirely on Metalyde, the studio specializing in the growth of companies and e-commerce.