Freelancer profile translated to English.
Back to original languageAbout Léo
Product designer, UX/UI, specializing in complex business applications and SaaS.
🔨 I have been supporting my clients since 2012 in the creation of **complex SaaS applications**, from the **ideation phase to production**.
🧠 I transformcomplex business processesinto simple, effective, and useful experiences that users appreciate.
🌎 I am capable of understanding andadapting to any type of needand environment, even the most complex.
🙌 I work hand-in-hand with multidisciplinary product teams.
👷 Entrepreneurial approach: I co-create solutions with product teams, going well **beyond execution**.
Clients:
Sanofi, L'Oréal, Orange, Nexity, Publicis, BNP Wealth Management, Ministry of the Armed Forces, Ministry of Justice, Trescal...
🥷 My Skills
→ Discovery / UX Research
✅ User interviews (understanding needs)
✅ Persona definition
✅ Co-creation / ideation workshops
→ UX Design
✅ User testing
✅ User journey creation
✅ Animated prototyping
→ Craft / UI Design
✅ Visual identity creation
✅ Design system
✅ Figma Expert
✅ Interaction design
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Sanofi - PrincipalSenior Product Designer (UX/UI)HEALTH AND WELLNESSMay 2022 - December 2024 (2 years and 8 months)Paris, FranceIntervention on various projects in an international context💎 MLR Business Tool→ Continuous improvement of a business tool enabling the automation of MLR (Medical, Legal, Regulatory) process steps, reducing validation times by 50%→ Co-creation with business teams→ User testing💎 Automated Content Generation Tool (AI)→ Interviewed marketing teams to understand the marketing content creation process→ Launched a suite of AI-based solutions allowing marketing teams to produce communication materials faster💎 Marketing Mix Modeling Business Tool→ Designed user journeys for a tool optimizing budget decisions (using big data), enhancing marketing campaign effectiveness and leading to significant financial gains.💎 Diagnostic Tool→ Assessed the severity of atopic dermatitis in a playful way (using interaction design), contributing to new patient acquisition.💎 Sanofi.com→ UI Design: Developed page templates to ensure visual consistency→ Interaction Design: Explored potential interactions→ Quantitative Analysis: Optimized pages using data and heatmaps (Contentsquare)💎 Design System:→ Contributed to the launch of the design system at Sanofi, aligning the experience across the company.
- TrescalSenior Product Designer (UX/UI)March 2022 - August 2022 (5 months)Paris, France🎯Objectives:→ Add new features to an existing business application→ Simplify processes and increase daily operational efficiency.🧩Main Missions:→ Discovery: Understanding current processes, real needs, and identifying friction points with the help of workshops.→ UX Design: Co-creating journeys with business teams, wireframes, creating prototypes to test journeys.→ UI Design: Modernizing the visual identity and creating a UI Kit on Figma, thus ensuring graphic consistency.✨Examples of Features:- Purchase requests,- Logistics reception management and compliance declaration- Invoice creation- Price requests
- Ministère de la JusticeSenior Product Designer (UX/UI)DEFENSE AND MILITARYFebruary 2021 - August 2021 (7 months)Paris, France🎯Objectives:→ Design the MVP of an internal business tool for SPIP (Prisoner Insertion and Probation Service)→ Improve the daily lives of agents in the reintegration of inmates, saving them time.🧩Main Missions:→ Creation of internal business tool journeys→ Wireframe production→ Graphic design→ Mentoring a junior UX/UI designer→ Laying the groundwork for building a design system for the Ministry of Justice.
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Education
- Master's degree in Economics and Management, specialization in New Technologies ManagementPanthéon Assas Paris 22014
- Professional Bachelor's Degree in Communication Activities and TechniquesCFA Descartes (Paris-Est Marne la Vallée University)2012Cette licence pluridisciplinaire m’a apporté des qualifications dans la gestion, la conception , la réalisation et la mise en œuvre de sites web et autres produits multimédias. J’ai pu améliorer mes connaissances du web, acquérir de bonnes bases en gestion de projet multimédias et perfectionner ma communication écrite et orale. Dans le cadre du projet de fin d’année, notre groupe (4 personnes) a réalisé la refonte du site web du Glazart (salle de concert à Paris). Mon rôle a été de créer le graphisme du site, de réfléchir à toute la conception en amont pour le rendre plus attractif et le plus fonctionnel.