Freelancer profile translated to English.

Description

For 8 years, I have been helping brands build and accelerate their presence on Amazon — from account creation to optimizing ad campaigns and FBA logistics management.

At Warmcook, CT&CO, and RueduCommerce (Carrefour group), I have managedcomprehensive marketplace strategies**: defining **pricing**, **catalogmanagement,product pageoptimization, managingcross-functional services(logistics, customer service, accounting), and activatingacquisition levers(Sponsored Products, Brands, Display).

Result: performing accounts, controlled budgets, and aligned teams.

If you are looking for someone to take over a struggling account, conduct an audit of your store, launch a new brand on Amazon, or structure your marketplace approach from A to Z — I would be delighted to discuss your project.

Amazon FBA · Amazon FBM · Amazon Seller Central · Amazon Vendor Central · Amazon PPC · Amazon Ads · Sponsored Products · Sponsored Brands · Sponsored Display · SEO · A+ Content · A+ premium · Brand Registry · Buy Box · Listing optimization · Amazon product page · Amazon Title · Bullet points · Backend keywords · Amazon Variation · Amazon Catalog · ACoS · ROAS · ShoppingFeed · Neteven · Lengow · Helium 10 · DataDive · Marketplace management · Marketplace strategy · E-merchandising · Catalog management · Product feed · SEA · E-commerce SEO · Amazon pricing · Amazon logistics · FBA Prep · Inventory management · Data analysis · Marketplace KPIs · Sales strategy · Product launch

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Marseille (up to 50km)

WARMCOOK
Marketplace Manager
E-COMMERCE
January 2022 - Today (4 years and 5 months)
Marseille, France
• Managed one person on the operational side
• Developed and managed the marketplace development strategy, with a strategic focus on Amazon
• Defined and managed annual forecast and marketing budgets
• Managed one person as a marketplace specialist
• Implemented and optimized advertising campaigns (Amazon & Cdiscount)
• Technical and marketing optimization of the product feed
• Created specific content (visuals, videos, editorial guidelines)
• Analyzed and monitored key KPIs (sales, logistics, customer satisfaction, etc.)
• Coordinated with various stakeholders (customer service, logistics, graphic designer, IT, etc.)
Amazon Ads Amazon FBA Amazon Seller Sales Strategy Editorial Strategy
CT&CO
Marketplace Manager
E-COMMERCE
October 2018 - October 2020 (2 years)
Neuilly-sur-Seine, France
• Defined the offer and pricing strategy on marketplaces
• Managed Neteven & Lengow feeds and optimized the product catalog
• Identified and implemented new growth levers
• Analyzed and monitored performance, reporting on key KPIs
• Coordinated various departments: Customer Service, Logistics, Product, Accounting
Marketplace Amazon Optimization Amazon Seller Editorial Strategy Sales Strategy
RueDuCommerce Groupe Carrefour
Product Manager - Nursery and Home Textiles
E-COMMERCE
November 2016 - October 2018 (1 year and 11 months)
93400 Saint-Ouen-sur-Seine, France
- Managed commercial strategy and promotion
- E-merchandising
- Coordinated with marketing teams (UX/UI, SEO, SEA, ECRM)
- Analyzed and optimized the customer journey
- Referent for cross-functional project management
- Responsible for onboarding new product managers
e-merchandising SEO Project Management SEA Sales Strategy