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Léopold DutreyLD

Léopold Dutrey

Social Media Strategist | Macro-influencer IG & TT

€500/day
Paris 2e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léopold

Hello! My name is Léopold Dutrey. French champion in acrobatic gymnastics in 2018, I am a student in work-study program during my higher education at Paris Dauphine, and also an influencer on Instagram who tries to produce content with added value. This is certainly what interests you most if you are looking for a social media manager. 🙆🏼

I have built a community of over 100,000 followers in one year on Instagram and 300,000 on TikTok in the fitness, nutrition, and fashion sectors. From content creation to publication and analysis, I handled everything. An experience that allowed me to understand the workings of building and retaining a community. 💪🏼

From a more strategic perspective, I have tested cross-channel marketing strategies on my own social networks to reach a wider audience by leveraging the strengths of each platform with adapted content. As a macro-influencer represented at Emakina Influx by Manuel Diaz, I apply a precise editorial plan daily. 👍🏼

Once the objectives are set, my method generally follows 3 principles: content creation, regular publication of diverse content formats, and adjustment of the growth strategy through iteration based on performance metrics. Whether it's about building, retaining, or professionalizing a community, you can trust me. 🙌🏼
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Génération Numérique
    Social Media Manager
    EDUCATION AND E-LEARNING
    December 2024 - Today (1 year and 8 months)
    Paris, France
    Development of the association's strategy on social networks. Training of teams on production and editing. Development of video formats for Tiktok and Instagram. Embodiment of video content. Media training for teams. Development of a podcast. Promotion of the association through Mister France. Training in digital education with the association. Interventions in classrooms to be as close to the field as possible.
    Video Capture & Editing Social Media Training
  • me™ Moringa Europe
    Social Media Manager
    PHARMACEUTICALS INDUSTRY
    April 2024 - Today (2 years and 4 months)
    Nice, France
    Management of the social networks of me™ Moringa for France and internationally. Development of video formats for TikTok and Instagram. Personal branding of the entrepreneur Gildas Bonny within the framework of promoting his image on LinkedIn to attract investors and distributors. Management of the digital strategy and work on the fluidity of the customer journey from social networks to the website.
    Social Media Communication Personal Branding LinkedIn Instagram TikTok
  • European Parliament
    Social Media Manager
    CONSULTING AND AUDITS
    January 2024 - February 2024 (1 month)
    Brussels, Belgium
    - Management of communication and content creation on Instagram and TikTok social networks for a French Member of the European Parliament.
    - Strategic communication consulting and content planning to optimize online presence.
    - Media training and team training to improve communication skills.
    - Development of the vlog format to diversify content and increase engagement.
    - Simplification of political messages to make them accessible to a younger audience.
    - Editing and photo retouching to ensure an attractive and professional visual presentation of the content.
    Social Media Media Training Personal Branding

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Education

  • Double Bachelor in International Management
    Paris Dauphine x DHBW Mannheim
    2021
    Double diplôme franco-allemand en apprentissage en partenariat avec la DHBW: - Sélectivité 20/600 - Promotion de 26 élèves allemands et français - Début de la prochaine phase pratique: 24 juin - Enseignement en langue anglaise - Business Administration: Corporate and Financial Accounting, Accounting and taxation, HRM, Organisation and Project management, Intergrated Management - Core modules: International Business and its Environment, Intercultural management, International Market Research, Operational and Strategic Management in International Business, Language and Interdisciplinary Studies, Marketing - Economics: Micro and Macroeconomics, Economic Policy - Law: Business and Civil Law - Mathematics and Statistics - Mobilité: 3 semestres à Mannheim, 3 semestres à Paris - Alternance: 3 mois en cours, 3 mois en entreprise
  • OIB Baccalaureate - Economic and Social Stream
    CSI Grenoble Europole
    2018
    Moyenne générale au Bac : 16,21 / 20 Activités et associations : Élu au Conseil de Vie Lycéen et au Conseil d'Administration Baccalauréat OIB britannique Mention Très Bien: - Filière Économique et Sociale (ES) - Option International au Baccalauréat (OIB): 8h de littérature et d'histoire en langue anglaise supplémentaire au bac français classique par semaine Lycée International de Grenoble: - Sélectivité 1/3 - 40 h de cours par semaine - Matières: Sciences Économiques et Sociales, Histoire, Géographie, Mathématiques, Philosophie, Littérature, Langues, Sciences, Travaux Personnalisés Encadrés (TPE)

Skill set

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