Leon-Vincent Gamradt

Managed a total of 80+ Amazon PPC accounts (up to 50 in parallel) with an annual advertising budget of EUR 1.4 million and a generated revenue volume of over EUR 6 million. Planning, setup, and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns; continuous optimization work led to ACoS <5% and ROAS up to 20 in top accounts. Independently implemented product launches including market, competitor, and keyword analyses, as well as creation and presentation of performance reports for clients.

Managed Amazon Seller accounts as well as the Otto and Kaufland marketplaces. Conception and implementation of PPC funnels with ROAS >10. Optimization of product listings (A+ Content, SEO) for EU and US. Increased conversion rate from 1.2% to 3.5% and CTR from 2% to 4.2% through targeted A/B tests. Tools: Helium 10 (AdTomic), JTL-Wawi, Asana.

Primarily responsible for the Amazon marketplace (Seller and Vendor) as well as the Steam Community store. Conception and execution of Amazon PPC campaigns (ROAS >5, CVR >4%) and major sales promotions. Creation of keyword-driven A+/EBC content for Amazon EU and USA, eBay, and Steam. Training shortened by 6 months due to excellent performance, graduated with an overall grade of good (81 points).