Freelancer profile translated to English.
Back to original languageAbout Leon
First NDR, then the German Foreign Office, now: Architect of your BRAND.
The brand is established. The company is running. But the story behind it? Nobody knows.
A client of mine barely knew how to hold a mouse correctly 3 years ago. Today, she has an idea over breakfast, grabs her phone, and talks about it. In the evening, 40,000 people have listened to her idea, commented on it, and debated it. That – is branding.
What about you? You're probably an entrepreneur, but not a content creator. You have a story, 100 ideas, but no time to present yourself on three platforms every day.
That's exactly where I come in.
Because I understand how to grasp stories. I was able to prove this at NDR in the statewide evening program. And I expressed this at the German Foreign Office (ifa, Poland), under more diplomatic circumstances.
Today, I sit down with entrepreneurs and do what I do best: understand stories. Ask the right questions. Find the moments that make people stop scrolling.
This is how it works:
We meet: 2 x 2 hours per month. I lead the conversation, you tell your story, I film. No script, no teleprompter – a real conversation where I sit in front of the camera as your conversation partner. From the raw material, 25-30 videos are created per month for social media (TikTok, Instagram, and YouTube Shorts).
In addition, there's something that sets me apart from any agency:
I studied Media Arts. I studied where Kandinsky also became an artist, at the AdbK Munich. Only I didn't study painting, but composition, writing, and directing.
What stands after 90 days: Around 80 high-quality video pieces. A story around which your social media presence is designed. A finished book outline – if you wish.
An agency makes you nice videos. I tell your story. Because that is the currency of tomorrow.
German
Native or bilingual
English
Fluent
French
Conversational
Spanish
Basic
Can work on-site
Stuttgart (up to 50km)
Experience
- NDRCross-Media JournalistApril 2018 - April 2020 (2 years)GermanyJournalist for NDR Kultur and NDR Info — research, interviews, and storytelling across audio, video, and social media. Hosted one-hour live broadcasts — a responsibility entrusted to few.
- ifa — Institut für AuslandsbeziehungenJournalist, Editor-in-Chief & Social Media StrategistJanuary 2020 - January 2021 (1 year)PolandThe ifa is Germany's oldest and most established cultural diplomacy organization, operating under the auspices of the Federal Foreign Office. Deployed to the largest German-language newspaper in Poland — producing and editing content across TV, radio, print, and online formats. Chef vom Dienst (CvD): editorial lead and strategic direction of the regional pages. Produced documentary short film for social media: "Homestory — with the magic voice." Culturally sensitive tone adaptation — resulting in 3x engagement increase.
- TikTok & YouTubeSpiritual Content CreatorJanuary 2022 - Today (4 years and 7 months)Built a conscious content community from 0 to 3,000 followers with 350,000+ views. Produced 200+ videos — concept, storytelling, editing, all in-house. TikTok LIVE host. Topics: consciousness, personal development, and spirituality. A new audience is here — and they are hungry. data Finalist Upwork/Lifted Recording Project. Author of three poetry volumes centered on love, hope, and spiritual growth. Three-month residency on followed by six months of intensive work on an experimental film about the refugee crisis. Nonfiction book on money, blockchain, and societal trust
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Education
- Diploma in Media ArtsAcademy of Fine Arts MunichDiploma in Media Arts
- Directing & ScreenwritingUniversity of Television and Film Munich (HFF)Directing & Screenwriting