Freelancer profile translated to English.
Back to original languageAbout Léonore
A graduate of CELSA in Brand & Branding after a literary preparatory class, I have had the opportunity to gain several professional experiences as a project manager in agencies and for clients, particularly in the cosmetics and luxury sectors.
I was able to apply strategic and creative thinking, content writing, product development (Hermès Beauté), and operational management of a 360° campaign (BETC Luxe). On the other hand, my experience in my school's associative webzine (FastNCurious) allowed me to coordinate different departments (writing, creation) while redesigning the website and ensuring the editorial line.
Rigorous, organized, and detail-oriented, I have a high level of expectation in the projects I undertake. I remain available for your needs!
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Paris (up to 10km)
Experience
- SAGUEZ&PARTNERSBranding Project ManagerJune 2023 - Today (3 years)Paris, FranceBrand strategy consulting (positioning, brand platform, verbal identity and expression)Project management
- BETCAdvertising Manager - Étoile RougeFebruary 2022 - July 2022 (5 months)93500 Pantin, France- Participation in strategic marketing reflection: market research, copy review, etc.- Competitor analysis in terms of brand strategy and communication, benchmarking.- Participation in client briefs and creative briefs, and monitoring of campaign creation.- Operational monitoring of campaign production across various media.
- HermèsAssistant Project Manager Creative Development and Product Development - Hermès BeautéJanuary 2021 - July 2021 (6 months)Upstream reflection on major beauty (makeup) projects:- market research on launches- prospective study (new products and segments)- creative research: inspiration from art and design, as well as the brand's heritage and codes. Participation in the conceptualization of new initiatives (from product to image):- semantic reflection and name research for different projects- iconographic research (product and image, presentation building). Assistance with product development:- execution document creation in coordination with an agency- mock-up creation- assistance in building PowerPoint presentations for internal marketing plan presentations- creation of sales support tools
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Education
- Master of Mass CommunicationCELSA - School of Higher Studies in Information and Communication Sciences2022Master 2 Marque et Branding, Communication
- L3 Equivalence, with honors, Modern LiteratureCPGE A/L, Gustave Monod High School2019Equivalence L3, mention A, Lettres modernes