Freelancer profile translated to English.

Description

Senior content & editorial strategist. I design & manage the stories that brands tell. My current topics: mobility, city, energy transition and materials

- 10+ years of experience

- Content marketing strategies

- Design and deployment of editorial / social media strategies, agencies and advertisers

- Editorial direction and editor-in-chief

- Strategic planning / content planning

- I train in editorial strategy, social content and digital communication

Languages

English
Fluent
Italian
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FIVE SPIRIT
Content strategist
DIGITAL AND IT
October 2021 - Today (4 years and 7 months)
Paris, France
FOR SYSTÈME U
Deployment of the editorial strategy, management of content redesign (audit, recommendation, editorial planning, editor-in-chief)
Content marketing Brand content Editorial strategy editor-in-chief Project management
Île-de-France Mobilités
Editor-in-chief
PUBLIC SECTOR
August 2020 - Today (5 years and 9 months)
Paris, France
SINCE FEBRUARY 2021
Content strategist: design of the editorial charter, design and facilitation of training in public speaking on behalf of Île-de-France Mobilités, management of the editorial planning + editorial synchronization with the social media team

Editor-in-chief: editor-in-chief of the portal, writing, interviews, design / writing of mailings and newsletters for the general public, organization (with Sennse)

FROM AUGUST TO DECEMBER 2020
Internal communications officer: implementation and management of the editorial redesign of internal communications (with Publicis Consultants)
Editorial strategy Editorial direction editor-in-chief Writing
Group SJR
Content strategist
DIGITAL AND IT
October 2018 - Today (7 years and 8 months)
Paris, France
On behalf of Group SJR in France, editorial management of several missions and response to calls for tenders

1. SAINT-GOBAIN (since December 2018):
- Editorial advice, definition and production of the editorial planning of the Magazine section of the Group's global website
- Editor-in-chief of the Magazine section of the Group's global website: proposal of subjects, management of the editorial planning & freelancers, writing of the framing notes for the articles, rewriting
- Prospective monitoring
- Writing articles and interviews

2. DASSAULT SYSTÈME (September / October 2021) Design of an interview guide and writing of a framing note to prepare the writing of 2 interviews with senior executives of the Group

2. PFIZER (October 2018 > July 2019): strategy & editorial direction of the Pfizer Healthcare Hub operation.
- Definition of channels
- Design of the editorial planning
- Editor-in-chief
- Social media strategy
- Writing articles and interviews

3. DANONE (February - April 2018): content strategy for the group's global HR site - audit, benchmark, qualitative interviews, recommendation, information architecture
Brand content Editorial strategy Content marketing Project management Writing Journalism