Freelancer profile translated to English.

Description

I support brands, companies, and agencies in the conception, planning, and execution of events, brand activations, and hospitality formats – from the initial idea to successful implementation.

My focus is on experiential marketing and community-oriented event formats that make brands tangible and bring people together. These include launch events, pop-ups, community events, brand activations, panel talks, and hospitality experiences in the lifestyle, sports, and enjoyment sectors.

I manage projects end-to-end – from strategic event conception through project and budget management to the coordination of all partners, service providers, and trades. I place great importance on clear structure, efficient processes, and a high-quality guest experience.

It is particularly important to me that events are not only well-organized but also fit the brand, emotionally connect with people, and create long-term relationships.

Typical projects I support:

Brand Activations & Experiential Events

Community Events & Pop-ups

Launch Events & Panel Talks

Hospitality & Food-&-Beverage Formats

Event Project Management (End-to-End)

I work in a structured, solution-oriented manner and with a strong network of locations, partners, and service providers.

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

München (up to 50km)

VZ Events
Event & Hospitality Manager
March 2026 - Today (3 months)
Munich Metropolitan Area, Germany
• - Establishment and positioning of an independent activity in the field of event and hospitality management
• - Conceptual work on brand events, boutique formats, and wedding day coordination in the premium and lifestyle environment
• - Focus on structured project management, quality management, and preparation of project-based cooperations
Event Management Project Management Hospitality Brand Activation Event Conception
Pernod Ricard
Brand Activation Manager
WINE AND SPIRITS
February 2023 - February 2026 (3 years)
Munich, Germany
• - Independent conception, planning, and implementation of brand and event activations in the premium food & beverage sector
• - Development of high-quality event and hospitality formats for brand-appropriate staging of the brands
• - Management and coordination of external agencies, service providers, and internal stakeholders
• - Planning, control, and responsibility for project-related budgets, including offer evaluation and cost management
• - Close cooperation with gastronomy, retail, and cooperation partners
• - Implementation of over 100 activations in various event formats within 2.5 years
Event Management Hospitality Event Conception Project Management Food and Beverage
DIE_FAVORITEN Gesellschaft für Markenerlebnisse mbH
Junior Project Manager
March 2022 - February 2023 (11 months)
Munich, Germany
• - Event organization and execution for clients in the spirits, automotive, and lifestyle segments
• - Obtaining offers, coordinating service providers, and assisting with budget and project management