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Description

😂 Fun Fact: If you know me well, I'm full of surprises!

So here's the most important thing first: I'm in love with the island of Mallorca, Labradors, and dance sport ☀️ 🐶 💃.

Also ⤵️

❤️‍🔥With passion, I engage with the topic of brand communication and its impact on companies and people.

The versatility fascinates me, from creative idea development to the analysis of completed campaigns.

I am aware of the challenges that can arise during project management and in the collaboration between agencies and brands.

This is where I come in.

Through my expertise, I am responsible for the holistic execution of exciting campaigns, advise clients, and develop individual strategies.

My focus areas:

> (Business) Creator Marketing / Influencer Marketing

> Personal Branding

> Project Management

> Events

> Social Media

🤓 Are you also interested in this and have questions about these topics?

Slide into my DMs 💌.

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Bremen (up to 50km)

Emmerich Relations GmbH
Project & Creator Manager
SOCIAL NETWORKS
April 2024 - Today (2 years and 2 months)
Berlin, Germany
(Business) Creator Marketing:
> Management of Business Creators: Sarah Emmerich, Laura Lewandowski, Laura Bornmann, Toan Nguyen, Ivana Tadić, and Selma Sadikovic
> Influencer Relations and management of collaborations for the client Ritter Sport
> Analysis and reporting of performance

Personal Branding:
> Personal Branding support for Sarah Emmerich: Handling of cooperation requests, preparation of LinkedIn & Instagram content, social media event support

Social Media:
> Development and implementation of Creator Campaigns / Social Media Concepts
> Planning, creation, scheduling, and monitoring of social media content
> Visual preparation of presentations, briefings, and social media content

Events:
> 360° Project Management of the "Smart Chiefs Retreat" by Laura Lewandowski 2024 in Austria
> 360° Project Management of the "New Leadership Workshop by Laura Bornmann“:
> Support and participation in the "Mastermind Experience“ by Sarah Emmerich and Benjamin Diedering 2024 in Italy
> Speaker Management at the "Business Creator Summit“ by Sarah Emmerich and Diana zur Löwen 2024

On Top:
> Author of the ebook "Welcome to the Business Creator Economy": Planning & research of content, writing of texts, visual preparation, interview conduction, and setup of the digital registration process and ebook downloads.
> Landing page creation for events, workshops, and launches using the software "Onepage".
SGC Stilgeflüster GmbH
Influencer Relations Account Executive
PRESS AND MEDIA
November 2022 - April 2024 (1 year and 5 months)
Hamburg, Germany
As an Influencer Relations Account Executive, I was responsible for the holistic execution of exciting and authentic collaborations.
(Instagram, TikTok, YouTube Shorts)

My responsibilities included:

> Project Management
> Consulting
> Strategy Development
> Research of suitable personalities via Campaygn
> Communication
> Budget Negotiations
> Briefing Creation via Canva
> Campaign Analysis + Action Recommendations

Also 🤓⤵️

UGC Management:
> Research
> Communication
> Scriptwriting
> Briefing Creation

Social Media Marketing:
> Strategy Development
> Content Creation (Reels, Stories, Posts) for Instagram & TikTok
> Video Editing
> Content Planning
> Community Management
> Personal Branding
Swantje Gabel Fotografie
Social Media Manager
PRESS AND MEDIA
September 2022 - January 2023 (4 months)
Bremen, Germany
Part-time, I had the opportunity to showcase a wedding photographer's beautiful work on social media (Instagram). I enjoyed creating Reels the most with this emotional visual language! 😍

> Content Creation (Reels, Stories, Posts) for Instagram
> Video Editing
> Content Planning
> Community Management
> Personal Branding

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Bachelor of Arts - BA - Business Administration
Allensbach University of Applied Sciences Konstanz
2021
Vocational School Diploma: Fashion-Textile Management
JAK Academy
2021

Marketing Consultant

Leonie Rogowski

Project & Creator Manager | LinkedIn, Instagram

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