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Dr. Leonie RöckerDL

Dr. Leonie Röcker

Sales, Account and Project Management

€950/day
Stuttgart, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Dr. Leonie

Hi, I'm Leonie! Welcome to my profile!

I support my clients with, among other things, the following topics:

📢 Business Development -> Building new business through new customers
🤝 Account Management -> Expanding new and existing customer relationships
📈 Sales Consulting -> Support in developing a sales strategy
👥 Team Lead Sales -> Interim management of inside and outside sales employees
📞 Lead Generation -> Building a sales pipeline via telephone, LinkedIn, email
📝 Bid Management -> Responding to tenders (offers, calculations, ...)
📅 Project Management -> Managing projects in sales and beyond
🔄 Change Management -> Accompanying teams in the course of change and transformation

In addition to my sound theoretical knowledge in marketing and sales, I have gained expertise in large corporations (e.g. Go-to-Market Lead DACH region at Accenture, PMO at Deutsche Bahn) as well as in building startups (e.g. building B2B sales at MERSOR, chainsaw training powered by STIHL).

I look forward to working with you!
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • SI Ernährungsinstitut
    Sales Lead Corporate Clients
    November 2024 - February 2025 (3 months)
    - Lead generation and acquisition of new customers
    - Account management for existing and new customers
    - Stakeholder management with health insurance companies and associations
    Lead Generation Lead Generation Account Management Stakeholder Management
  • AssistIng GmbH
    Sales Consultant
    CONSULTING AND AUDITS
    September 2024 - Today (1 year and 9 months)
    - Development of a sales strategy for various sales channels (email, telephone, LinkedIn)
    - Establishment of structures and processes for systematic lead processing
    - Development of communication concepts for lead generation
  • Mersor GmbH
    Interim B2B Sales Lead
    E-COMMERCE
    September 2022 - May 2024 (1 year and 9 months)
    Berlin, Germany
    • Development of B2B sales and management of the sales team
    • Development and implementation of sales strategy, structures, and processes
    • Definition, implementation, and establishment of relevant sales KPIs for all phases of the sales process for sales control
    • Setting up campaigns for lead generation via digital sales channels and telephone, as well as lead management
    • Account and project management from offer creation to execution

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Education

  • Promotion, Dr. rer. pol.
    Lehrstuhl für Business-to-Business Marketing, Sales und Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg, Universität Mannheim
    2017
  • Mannheim Master in Management, M.Sc.
    Universität Mannheim
    2012

Skill set

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