Freelancer profile translated to English.

Description

As a freelance copywriter, I support companies with diverse content projects – in Nuremberg, remotely, or on-site. I provide texts for websites, blogs, online shops, and social media, optimized for search engines if desired.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nürnberg (up to 50km)

immowelt
Senior Marketing Manager
REAL ESTATE
December 2021 - Today (4 years and 6 months)
Nuremberg, Germany
Campaign planning and execution of national and global marketing measures to support sales and company goals
360-degree measures at the relevant touchpoints of the customer journey, considering the budget
Collaboration with agencies and creation of extensive briefing documents
Analysis of relevant data for continuous optimization of marketing planning
Content and marketing for immowelt-impuls.de, the knowledge platform for real estate professionals
Management of the LinkedIn company account: Strategy, content, ads, collaborations
Increase in follower growth by 70% in 2023
Copywriting

Knowledge: B2B Marketing · Search Engine Optimization (SEO) · Marketing · Social Media Management · Customer Journeys · Campaign Management · Social Media Marketing · Content Marketing · 360 Degree Marketing · Funnel Optimization
B2B Marketing SEO SEO Editing Copywriting Social Media Content Marketing Real Estate Marketing
Freiberuflich
Text & SEO
January 2020 - Today (6 years and 5 months)
Marketing campaigns, SEO, content, copywriting
Work for well-known brands such as Playmobil Junior, everdrop, Lampada, reisefroh.de (Germany's largest travel blog), stylink
Owned, Paid, Shared Channels: Websites, Blogs, Online Shops, Email, Social Media
Search engine optimization, website relaunch, editorial planning, and content strategy
Content Marketing, Content Management, and Content Design
LinkedIn ghostwriting for personal brands
Real Estate Marketing

Knowledge: Campaign Management · Marketing · Search Engine Optimization (SEO) · Blogging · Copywriting · Digital Marketing · Customer Journeys · Social Media Marketing · Content Marketing · Email Marketing · Content Design · Copywriting · SEO Copywriting

www.leoniemerz.de
Content Marketing Social Media Copywriting Search Engine Optimization (SEO) Email Marketing Copywriting
Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co.
Corporate Development
April 2020 - November 2021 (1 year and 7 months)
Nuremberg, Germany
✔ Project portfolio management (Project Management Office) in the internal transformation program ✔ Corporate communications: Maintenance of the blog & intranet (MS SharePoint) ✔ Support for the areas of innovation and transformation management

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Master of Science
Friedrich-Alexander-Universität Erlangen-Nürnberg
2022
Master of Science - MS, Marketing Management
Bachelor of Arts
Friedrich-Alexander-Universität Erlangen-Nürnberg
2020
Bachelor of Arts, Wirtschaftswissenschaften

Marketing Consultant

Leonie Merz

Text | Content Marketing | Marketing Manager

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