You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Léonie Le Baccon-SollierLL

Léonie Le Baccon-Sollier

Trader Paid Social Media

€300/day
Paris, FR
3-7 years
Paid Media Strategy
Social media
Paid social
Paid Social Media Advertising
Content Marketing, Social Media Strategy, Paid Social, Conversion Optimization

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Léonie

I help you build and manage high-performing paid social strategies, tailored to your business objectives.

With 5 years of agency experience (Publicis), I have managed demanding client portfolios in various sectors: luxury, health, home appliances… Each campaign was designed to combine creativity and performance, with management on Meta, Snapchat, TikTok, LinkedIn, and Pinterest.

What sets me apart? A 360° vision of paid social, acquired in agency working with dozens of brands, combined with true analytical rigor. I don't just deliver campaigns – I bring you real strategic thinking about your target audience, your messages, and your budgets.

My usual deliverables: paid social strategy, campaign setup and management, reporting & recommendations.
Press and Media
Fashion and Cosmetics
E-commerce
Luxury Goods
Social Networks

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 20km)

Experience

  • Publicis Media
    Paid Media / Social Ads
    SOCIAL NETWORKS
    February 2020 - February 2025 (5 years)
    Paris, France
    With 5 years of agency experience, including 2 years for the Kering group, I have also supported Galeries Lafayette, BHV, Aurélie Bidermann, Poiray, and Groupe Perigot, developing expertise in Social Media strategy and activation in the retail and luxury sectors.

    Social Media Strategy & Planning
    • Analysis of business challenges, target audiences, and brand positioning to define a Social Media strategy aligned with objectives and KPIs.
    • Development of Social Media recommendations based on my knowledge of the digital ecosystem, platforms, and their operating logic, as well as my mastery of operational aspects and market players.
    • Construction of media plans: budget allocation, platform selection, audience definition, KPIs, and performance objectives.

    Activation & Optimization
    • Operational deployment of campaigns: setup, audience management, and tracking tool configuration.
    • Daily campaign management with continuous optimizations on the platforms.
    • Management of activations on Meta, TikTok, Snapchat, Pinterest, and LinkedIn.
    • Implementation of creative and strategic A/B tests.
    • Analysis of results and detailed performance reviews with concrete recommendations.

    Innovation & Development
    • Active monitoring of platform evolutions, advertising formats, and social & digital innovations.
    • Recommendation and deployment of innovative solutions adapted to retail and luxury challenges.
    • Negotiation and management of media and technological partnerships to optimize performance and costs.
    • Cross-functional collaboration with consulting teams, creative teams, and partners to develop high-value-added activations.

    Management & Oversight
    • Budgetary and administrative monitoring of campaigns: investment control, invoicing, and dispute management.
    • Financial reporting and monitoring of the profitability of the setups.
    Paid Media Strategy Paid Social Media Advertising
  • Charlotte&Charlotte
    Digital Communication Manager
    January 2019 - July 2019 (6 months)
    Paris, France
    - Management Projects:
    Conducting benchmarks, analyses, reports, press reviews, and strategic recommendations, as well as competitive and digital monitoring.

    - Creation of Social Media strategies and editorial lines for our clients. Writing editorial calendars, managing and animating our clients' social networks, and implementing media campaigns.
    Customer service interaction with followers.

    - Print & Web Graphic Design:
    Posters, website mockups, business cards, photo montages for Social Media, GIFs, and graphic design.

    - Strategy/Consulting:
    Proposal of a global communication strategy; reflection on digital assets; implementation of strategy and strategic monitoring.

    Tools appreciated: Photoshop, InDesign, GA

Recommendations

Be the first to recommend Léonie

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master - Digital Marketing
    INSEEC Paris
    2019
    Expertise en marketing digital et social media, alliant innovation, data et stratégie de marque pour piloter la performance et renforcer le positionnement des entreprises. Maîtrise des enjeux e-commerce, omnicanalité, expérience client, CRM et marketing responsable afin de concevoir des dispositifs performants et durables.

Categories