About Leonie
German
Native or bilingual
English
Fluent
Experience
- T-onlineSEO Editor/Content ManagerPRESS AND MEDIAApril 2024 - Today (2 years and 3 months)Berlin, GermanyResearch, creation, and optimization of SEO-oriented content for t-online. Responsible for topic research, text creation, keyword research, as well as analysis and optimization of existing content based on relevant performance data.Additionally, journalistic experience in researching and creating editorial contributions as well as reportage work for t-online Regional. Focus areas include the understandable presentation of complex topics, target-group-oriented storytelling, and the combination of editorial quality with SEO requirements.
- Kreuzbergkind BerlinCreative CopywriterOctober 2022 - April 2023 (6 months)Conception and implementation of communication measures for various brands and target groups. I developed campaign ideas, website texts, social media content, and editorial formats for clients such as Ritter Sport, Commerzbank, and Karls Erdbeerhof.The work ranged from the initial idea and wording to the development of concrete communication measures.
- Spring Brand Ideas BerlinCopywriterOctober 2021 - October 2022 (1 year)Conception and creation of communication measures for clients such as Engel & Völkers, Grün Berlin, and GermanZero. From research and narrative development to the creation of website, campaign, and publication texts.Additionally, I was involved in the development of image videos and motion picture formats and wrote scripts for commercials.
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Certifications
- Performance Marketing ManagementIU2024
- AI TrainingBracketlab2025
Skill set
Categories
- Other