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Leonie LangLL

Leonie Lang

Conception, Campaign, SEO

€500/day
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leonie

My name is Leonie, and I love good ideas. I particularly enjoy supporting small businesses, freelancers, and brands in developing, refining, and making their own identity visible.

Through my hybrid profile, I combine concept, text, visual thinking, and SEO. I support projects from the initial idea through positioning, naming, and wording to website texts, landing pages, content concepts, and search engine optimization. In short: I don't just conceive content, I help to successfully communicate it externally.

I am currently working as an SEO editor at t-online and also bring several years of agency experience in text, conception, and brand communication.

My projects include work for clients such as Engel & Völkers, Grün Berlin, Ritter Sport, Canobel, and 3 Köche Berlin. In these roles, I developed communication concepts, supported campaigns, wrote website and landing page texts, and created content for print, online, and video formats.

Whether it's SEO articles, landing pages, brand messages, or creative campaign ideas: My goal is to develop content that is understandable, relevant, and effective.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • T-online
    SEO Editor/Content Manager
    PRESS AND MEDIA
    April 2024 - Today (2 years and 3 months)
    Berlin, Germany
    Research, creation, and optimization of SEO-oriented content for t-online. Responsible for topic research, text creation, keyword research, as well as analysis and optimization of existing content based on relevant performance data.

    Additionally, journalistic experience in researching and creating editorial contributions as well as reportage work for t-online Regional. Focus areas include the understandable presentation of complex topics, target-group-oriented storytelling, and the combination of editorial quality with SEO requirements.
    SEO Journalism SEO Writing Traffic Management
  • Kreuzbergkind Berlin
    Creative Copywriter
    October 2022 - April 2023 (6 months)
    Conception and implementation of communication measures for various brands and target groups. I developed campaign ideas, website texts, social media content, and editorial formats for clients such as Ritter Sport, Commerzbank, and Karls Erdbeerhof.

    The work ranged from the initial idea and wording to the development of concrete communication measures.
    Conception Copywriting Branding Website Copy
  • Spring Brand Ideas Berlin
    Copywriter
    October 2021 - October 2022 (1 year)
    Conception and creation of communication measures for clients such as Engel & Völkers, Grün Berlin, and GermanZero. From research and narrative development to the creation of website, campaign, and publication texts.

    Additionally, I was involved in the development of image videos and motion picture formats and wrote scripts for commercials.
    Storytelling Visual Storytelling Conception Technical Texts

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Certifications

Skill set

Categories

  • Other