Freelancer profile translated to English.

Description

Hey ☺️

I am Leo. As a copywriter, content manager, social media manager, and brand manager, I can plan and implement suitable projects for your company or agency in a maximally innovative, creative, professional, and careful manner. I also bring a lot of experience in other similar areas of marketing and design. 🌿

My passion and experience for texts, content, design, and storytelling are the right tools for me to optimally and freely shape and implement my conceptual creativity and strategic concept orientation. 🌀

I am particularly interested in products or industries in the areas of sustainability, FMCG, nutrition, psychology, spirituality, fair trade, sports, environment, art, music, and culture.

I look forward to new collaborations, exchange, and inspiration. ✨

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic

Workplace preferences

Remote only

Primarily works remotely

fairment GmbH
Brand and Social Media Manager
AGRICULTURE
January 2023 - Today (3 years and 5 months)
In Social Media and Content Management:

● Development and establishment of a social media strategy as well as
optimization across all channels
● Development of a social media CI including design,
visual language, and formats
● Management of content planning and implementation of social
media campaigns across all social media channels with Asana,
Hootsuite, Meta Business Suite, and Storrito
● Production of image and video content as well as copies and
scripts using Canva, Figma, CapCut, Adobe Creative
Suite, Opus.clip, repurpose.io, and Chat GPT
● Trend research and implementation
● Target group and competitor analysis
● Planning and execution of photo and video shoots
● Coordination of the content team
● Community building and maintenance
● Project management and budgeting
● Ongoing monitoring and analysis of key
social media KPIs
● Development and evaluation of monthly reports

In Brand Management:

● Planning and execution of photo and video shoots in a
leading role
● Planning and implementation of content as well as copywriting for the
1st fairment magazine
Project Planning & Control Social Media Campaigns Concept Design Thinking Chat GPT opus.clip repurpose,io AI Programs Visual Storytelling Content Management Press Relations Branding & Identity Corporate Design Phigma Canva Hootsuite Adobe Photoshop Google Analytics Asana Copywriting Creative Writing Copywriting Product Launch
Fond of
Content and Social Media Manager
RETAIL (SMALL BUSINESS)
November 2021 - December 2023 (2 years and 2 months)
Köln, Germany
- Social Media Campaigns
- Editorial Planning
- Performance Marketing
- Content Creation
- Design
- Storytelling
- Copywriting
- Photo and Video Shoots
Canva Facebook Business Manager Adobe Photoshop Later Hootsuite Reporting Social Media Storytelling Copywriting SEO Content Creation Photoshoot Video Shoot Design Performance Marketing MS Excel Google Sheets
Fair Squared
Working Student Marketing & Product Management
FASHION AND COSMETICS
April 2021 - August 2021 (5 months)
Köln, Germany
+ Social Media Concepts and Campaigns
+ Cooperations with other brands
+ Creation of editorial plans and reports
+ Community Management
+ Press Relations
+ Blog posts, SEO-optimized texts, Storytelling,
Own Project:
[https://www.fairsquared.com/de/cycle-steel/]
+ Influencer research, collaborations, topic research
+ New product launches, product data sheets
+ Live Shopping, Photoshoots, Interviews
Social Media Press Relations Performance Management Product Management Copywriting Photoshoot Facebook Business Manager Canva Content Creation Logo Design

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Bachelor of Arts (BA) - Media Studies & Media Management
University of Siegen
2018
Marketing, Medien-BWL, Kommunikationswissenschaft, Medientheorie, Medienpädagogik, Fotografie, Grafikdesign, Ton & Bild, Kreatives Schreiben

Leonie Küpper

Copywriter, Brand Manager, Social Media Manager

About Leonie

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