Freelancer profile translated to English.
Back to original languageAbout Léonie
I am**THE freelance** you were missing for your project 😎
My expertise covers social media communication management (community management, influencer campaigns, engaging content creation) as well as defining global digital strategies to strengthen your brand image on social networks.
My motto: combining strategy, creativity, and good humor, so that your brand stands out while remaining authentic!
The bonus? We do all this with a smile 😬
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- The Cool RepublicCommunication, Marketing & Influence ManagerSeptember 2023 - Today (2 years and 11 months)Paris, France• Development and management of social media content (creation, moderation, engagement)• Coordination of influencer marketing and press relations campaigns• Supervision of the editorial charter and publication schedules• Creation of SEO-optimized content for the web• Performance analysis and monthly reporting (KPIs)• Establishment of strategic collaborations with partners and external brands• Project management and production of visual materials for specific operations• Collaboration with the product team to ensure smooth follow-up and consistency of campaigns and offer promotion• Launch and implementation of new strategic digital initiatives to maximize growth (Trade Marketing)• Briefing, creation, and scheduling of newsletters, with validation of creative proposals in collaboration with the graphic designer
- LES PENSIONNAIRESBusiness DeveloperAugust 2022 - September 2023 (1 year and 1 month)Lyon, France• Development of the distribution network• Implementation of a commercial strategy• Participation in the Maison & Objet trade show in Paris• Monthly analysis of B2C sales• B2B communication (Newsletters and Social Media)• Client prospecting• Participation in creative department photoshoots• Bi-weekly meetings with targeted prospects• Targeting and analysis of new clients
- LES PENSIONNAIRESDigital Communication ManagerApril 2022 - July 2022 (3 months)Lyon, France• Writing and creating content for social media• SEO work• Implementation of an editorial calendar• Establishing partnerships with influencers and brands• Moderation of the brand's social media (Instagram, Pinterest, Facebook)• Trend monitoring and tracking• Creation and sending of newsletters• Preparation and participation in photoshoots
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Education
- Master in Digital Strategy & Social MediaSup de Pub2025- Stratégie Social Média - SEO/SEA rédaction pour le web - Datavisualisation - RP digitales & Influence - Management de projets digitaux - Gestion de crise - Formation IA - Codage - Création de contenu (tournage, shooting, vidéo, montage...) - UX / UI Design - Inbound Marketing - Meta, Google Analytics, Social Ads
- Bachelor in Fashion & Luxury MarketingSUPDEMOD - Fashion Design & Business School2023- Histoire et culture de la mode & luxe - Histoire de l'art & design - Comptabilité - Achats - Marketing & Communication - Management Objectifs : Développer la stratégie webmarketing mode et luxe Élaborer et piloter le plan marketing opérationnel dans une entreprise des domaines de la mode et du luxe Coordonner une équipe marketing et une équipe projet au sein d'une structure mode et luxe Manager et développer une équipe commerciale / marketing opérationnelle
Certifications
- Google Analytics Individual Qualification (GAIQ) CertificationGoogle2024
- Google Ads Search Network CertificationEnablers.io2024