Description

I help companies grow sales and expand into new markets with practical strategy, clear execution, and strong key account focus.

7+ years of international experience across Europe and the US in senior commercial roles, focused on revenue growth and business development.

Languages

English
Fluent
German
Native or bilingual
Spanish
Native or bilingual
French
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Cuellarstone
Sales Director Europe
CIVIL ENGINEERING
March 2022 - Today (4 years and 3 months)
Madrid, Spain
Built and expanded the European sales structure, developing key partnerships and opening new markets.
Grew business across existing accounts while driving expansion into new regions in Europe.
Worked closely with clients on product and commercial solutions, adapting offers to complex needs.
Led negotiations for major contracts, improving profitability and long-term client relationships.
Set up clear performance tracking and reporting to support commercial decisions.
Sales Strategy Business development Key Account Management Contract Negotiation market expansion
Cosentino USA
Head of Kitchen and Bath Sales USA & Canada
CIVIL ENGINEERING
July 2018 - December 2020 (2 years and 5 months)
Miami, FL, USA
Led sales strategy across the US and Canadian markets, driving revenue growth and expanding the customer base.
Managed key accounts and major buying groups (SEN, FEI, BKBG), building long-term commercial relationships.
Improved sales team performance through targeted training and ongoing commercial support.
Secured new business opportunities through account development and relationship management.
Increased brand presence by representing the company at trade shows, conferences, and industry events.
Sales Strategy Sales Team Leadership Key Account Management Market Development Business development
Cosentino
Business Strategy Manager
ARCHITECTURE AND URBAN PLANNING
May 2016 - July 2018 (2 years and 2 months)
Almería, Spain
Drove sales growth and market penetration across 9 international markets, including Europe, Asia, and South Africa, by executing targeted sales strategies aligned with business goals.
Identified new business opportunities through market and competitor analysis, supporting data-driven commercial decisions.
Monitored sales performance and competition through hands-on field analysis (e.g. mystery shopping and sales visits).
Improved sales team capability by developing and delivering tailored training programs across different markets and teams.
Sales Strategy market expansion Business development Business analysis Sales Performance Optimization