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Leon HoffmannLH

Leon Hoffmann

Performance Marketing

€125/day
Nürnberg, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leon

Hey,

I help 7- and 8-figure e-commerce brands scale profitably – with a full-funnel approach that combines performance marketing, high-converting advertorials, and effective Klaviyo email marketing.

If you're looking for a growth partner who understands every step of the customer journey – and writes copy that truly sells – let's talk. 🚀

📈 RESULTS THAT SPEAK FOR THEMSELVES:
💰 Over €650,000 in ad spend on Meta & Pinterest profitably deployed in the last 6 months (Skincare & Supplement sector)
📦 Building complete direct-response funnels (Ads → Advertorial → Checkout).
📬 Over €950,000 in revenue from email marketing alone in 2025 – consistently 15-30% of total revenue.

My journey into e-commerce began about 2.5 years ago with my own brand "PawPix", which generated € in its first Q4. Since then, I've been helping brands develop scalable systems that turn cold traffic into loyal repeat customers.

My focus areas:
✅ Full-Funnel Growth Strategy (Acquisition → Retention)
✅ High-converting Advertorial Funnels
✅ Klaviyo Email Marketing (Flows, Campaigns & A/B Testing)

If you're looking for someone deeply involved in e-commerce and direct-response marketing – who combines performance marketing, advertorials, and email marketing into a scalable growth system – let's talk. 🚀
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PawPix
    Founder
    E-COMMERCE
    December 2023 - May 2025 (1 year and 5 months)
    www.pawpix.eu This store was founded by me and my business partner, which was also my first "larger" e-commerce project.

    Here we transform pets personalized with AI into a cartoon version and print the image on canvas, etc. So a classic print-on-demand model. With the store, I was able to generate a total of about €420,000 in revenue. (80% in Q4 2024)
    Company Founding Copywriting Creative Strategy Email Marketing
  • Swivy
    Email Marketing
    E-COMMERCE
    January 2025 - July 2025 (6 months)
    In this project, I set up the email marketing for Swivy.de.

    I started almost from scratch because no email marketing was set up at all. In the end, it increased to €100,000 in email revenue/month, which corresponded to about 15% of the total revenue.

    Unfortunately, not much more is possible here because there are very few or uninteresting cross-selling opportunities for customers, and the hero product is rather a product that one typically buys only once.
    Email Marketing
  • Skincare-Bereich
    Performance Marketing (Direct-response Marketing -> Advertorials, Creative Strategy)
    E-COMMERCE
    June 2025 - Today (1 year)
    For this renowned skincare brand, I signed an NDA and am not allowed/do not want to disclose detailed information :)

    My areas of responsibility are:

    - Writing advertorials
    - Creative strategy
    - Email marketing
    Advertorials Copywriting Creative Strategy Email Marketing

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Education

  • Abitur
    Hardenberg-Gymnasium Fürth
    2025

Skill set

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