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Leonel SilvaLS

Leonel Silva

Product Designer & Accessibility Consultant

€556/day
Avilés, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leonel

Portfolio: leonelsilva.com | Linkedin: linkedin.com/in/leonelatwork

I am a Product Designer and Accessibility Consultant passionate about user research, usability, accessibility, interface design, strategic product and feature thinking, qualitative and quantitative analysis, teamwork, ethics, and efficiency.

My experience summarized :

🥷🏻 Product Designer: +10 years driven by business objectives and product strategy, defining what to build and why.

👨🏻‍🦼 Accessibility Specialist: +15 years updating systems and applications to reach a universal audience.
🕵️‍♂️ UX/UI Designer: +20 years focused on UX research, using design thinking, improving interaction design and usability in SaaS, apps, and websites.
👨‍🎨 Web and Multimedia Graphic Designer: +5 years of combined experience creating brands, logos, advertising campaigns, print materials, videos, and animations.

A little more about what I do :

⦁ Proven ability to align business objectives with user and market needs, using UX research (deep and guerrilla) and making data-driven decisions.
⦁ I have extensive experience designing accessible digital products and interfaces that comply with WCAG 2.2, EAA, Aria, Section 508, and EN 301 549 standards, ensuring inclusive experiences across SaaS platforms and mobile applications.
⦁ Proficiency in Figma, including advanced features like tokens, variables, accessibility, and styles.
⦁ Competence in quantitative analysis tools.
⦁ Deep knowledge of web development technologies (HTML, CSS, JavaScript).
⦁ Committed to ensuring digital accessibility through both manual and automated testing, using tools like Wave, Axe, Lighthouse, and user testing with NVDA, VoiceOver, keyboard navigation, and user testing.

  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Workia Solutions
    Product Designer | Working remotely from Spain
    March 2022 - March 2024 (2 years)
    Argentina
    As a Product Designer, my role was to analyze the overall user experience of the HCWork HR system and define an action plan taking into account both the technological limitations of the system, available resources, as well as the time and business goal commitments. Collaborate with the Head of Product and the Product Owners to conduct competitive analysis and user research to define features to be implemented in the following quarters. Collaborate with the development teams in creating system documentation, and the creation and maintenance of the design system. My responsibilities and tasks as a Product Designer: ✔ Application of strategic thinking in the short, medium, and long term to propose improvements and new functionalities for the business. ✔ Simplification and improvement of processes related to human resources: Payroll, vacations, updates, absenteeism, competency evaluation, performance, training, organizational climate, among others. ✔ Review and analysis of task and user flows. ✔ User research: Strategy definition, form creation, selection of surveys, and type of study depending on the objectives, analysis, and processing of collected data. ✔ Review and analysis of quantitative data from Hotjar, support system, and Google Analytics. ✔ Wireframing, prototyping, and creation of high-fidelity designs. ✔ Analysis and improvement of Information Architecture. ✔ Creation and maintenance of the design system using Figma / Storybook. ✔ Active contribution with development teams in creating system documentation for both new functionalities and modification of existing functionalities. ✔ As a leader of a small team of UX/UI designers, I collaborated closely with business units and engineering teams. ✔ My main focus was always to continuously seek ways to improve the current user experience, think about future enhancements, and generate greater value for the business.
  • Rollio AI
    Senior UX / UI Designer | Working remotely from Spain
    November 2021 - March 2022 (4 months)
    Brooklyn, NY, USA
    As a UX / UI Designer, my role was to define from scratch the screens and task flows for Rollio's CRM integration system. Together with the project manager and the development team, we defined the feasibility, delivery dates, and task priorities. My responsibilities and tasks as a UX / UI Designer: ✔ Analysis of task and user flows. ✔ Wireframing, prototyping, and creation of high-fidelity designs. ✔ Creation and maintenance of design system. ✔ Close collaboration with the development team to validate the feasibility of proposals and ensure adherence to expected deadlines. ✔ Creation of UX Artifacts: Personas, scenarios, information architecture, red route analysis. ✔ Delivery of final designs and design assets to developers.
  • Gamma
    Senior UX / UI Designer | Working remotely from Spain
    August 2021 - November 2021 (3 months)
    London, UK
    As a UX / UI Designer, my role was to analyze the information architecture, usability, create UX artifacts, conduct user analysis, redesign screens, and task flows for the Horizon cloud-based VoIP management system. My responsibilities and tasks as a UX / UI Designer: ✔ Analysis and redesign of Information Architecture. ✔ UX Artifacts: Personas, scenarios, red route analysis, empathy maps, customer journey maps. ✔ Simplification of tasks and processes related to switchboard configurations: Sales groups, call flows, auto-responder configuration. ✔ Prototyping, wireframing, and creation of high-fidelity designs. ✔ Creation of task flows for the most complex processes. ✔ A/B testing with Lo-Fi wireframes for the most complex system flows.

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Education

  • BS, User Experience Design
    Universidad José María Vargas
    2016
    BS, User Experience Design
  • BS, Graphic Design
    Design Institute of Caracas
    2012
    BS, Graphic Design

Certifications

  • Learning Jira Software
    Linkedin Licenses & Certifications
    2016
    Project management in Jira
  • UX for Voice: Planning and Implementation
    Linkedin Licenses & Certifications
    2019
    Alexa Chatbots Siri voice-activated systems

Skill set

Categories