Freelancer profile translated to English.
Back to original languageAbout Leonardo
Is your sales team stuck at 15-20% conversion? New hires taking 6+ months to become productive? Pipeline reporting not providing clear levers?
I help B2B sales teams measurably increase their performance – through sales funnel analysis, KPI-based coaching, and systematic onboarding optimization.
My approach: I analyze CRM data, identify bottlenecks, and develop concrete measures that teams can implement directly. No theory consulting, but hands-on work with your sales teams.
Typical results: 20-40% higher conversion rates, 30-50% shorter ramp-up times, clearer pipeline transparency.
Industry focus: Software/SaaS, Financial Services, Real Estate, B2B Services.
German
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
Can work on-site
Berlin (up to 50km), Köln (up to 50km), München (up to 50km), Hamburg (up to 50km)
Experience
- improovX Ltda.Founder & CEO improovJanuary 2025 - Today (1 year and 7 months)Berlin, Germany- Hands-on analysis of sales funnels, KPIs, and activity patterns in B2B sales teams – from pipeline structure to closing behavior.- Conception and implementation of targeted measures to increase performance in case of stagnant growth or below-average conversion rates.- Strategic sparring for sales and operations executives on structure, management, scaling, and data-based sales control.- Founder of an AI-powered sales performance solution with deep operational experience from real B2B sales projects (DACH market, enterprise sales).
- SelbständigSelf-Employed Coach – Sales Performance & AI-based EnablementCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)Berlin, Germany- Hands-on collaboration with B2B sales teams to analyze sales funnels, KPIs, and activity patterns.- Conception and implementation of targeted measures to increase sales performance, especially in cases of stagnant growth or below-average results.- Optimization of onboarding and ramp-up structures for faster productivity of new sales employees.- Sparring for sales and operations executives on structure, management, KPI logic, and scaling.
- Evernest GmbHVice President Operations BerlinREAL ESTATEJuly 2023 - January 2025 (1 year and 6 months)Berlin, Germany- Overall responsibility for operational structures and processes at the Berlin site, focusing on sales performance, efficiency, and scaling.- Building, leading, and developing a sales team of up to 80 people, including onboarding structures, KPI logic, and performance management.- Analysis and optimization of sales funnels, closing rates, and productivity in close cooperation with sales and management teams.- Introduction of data-based management tools for transparency of individual, team, and site performance.- Sparring with management and executives on growth, organizational structure, and operational excellence.
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Education
- State-certified Business AdministratorHotelfachschule Berlin2013staatlich geprüfter Betriebswirt
- Hotel SpecialistBerufskolleg Königstraße2007Hotelfachmann