Freelancer profile translated to English.

Description

Data / Analytics Lead with a strong business and product approach, I support companies in structuring their data, analytics, and performance management challenges.

I work at the intersection of business, product, marketing, and technical teams to frame needs, define measurement frameworks, design self-service analytics products, and transform complex topics into truly actionable tools and insights.

During my assignments, I have worked on web analytics, BI, KPI governance, tracking, experimentation, analytics engineering, and decision support issues in international environments with high data volumes.

I have notably led or contributed to:

• Analytics and BI roadmaps

• Building dashboards and self-service data products

• Defining KPIs and measurement frameworks

• Structuring data and analytics governance

• Analytics engineering and data modeling

• CRO, A/B testing, and user journey analysis topics

• Framing and coordination between business and technical teams

• Use cases around AI applied to analytics and data exploration

I primarily work with:

BigQuery, SQL, dbt, Looker Studio, Power BI, Tableau, GA4, Firebase, LookML, AB Tasty, ContentSquare, GTM, Tealium.

I particularly appreciate assignments that require strategic vision, structuring, analytical skills, and a very pragmatic, business-impact-oriented approach.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Louis Vuitton
Lead Analytics / Product Data Owner – LOUIS VUITTON
E-COMMERCE
July 2024 - Today (1 year and 11 months)
Paris, France
Data & Analytics Lead, with cross-functional responsibilities for BI, analytics, and digital performance management internationally.

Led the central BI analytics roadmap in coordination with business and regional teams.

Framed business needs and translated them into measurement frameworks and data requirements.

Managed KPI governance and structured analytics usage on an international scale.

Designed self-service analytics dashboards and products for performance monitoring.

Coordinated with Data/IT teams on analytics table modeling and construction.

Conducted strategic analyses on user journeys, digital performance, and personalization.

Contributed to advanced AI/analytics topics and data-driven decision support.
Converteo
Senior Consultant - Web & Data Analyst - ORANGE PRO
January 2023 - Today (3 years and 5 months)
- Analytics Lead referent within the team.
- Supported and upskilled new team members.
- Project Manager for the Google Analytics 4 migration.
- Migrated BigQuery UA dashboards to BigQuery GA4.
Converteo
Consultant - Business & Data Analyst - REXEL GROUPE
December 2021 - December 2022 (1 year)
Data Portfolio Management
- Managed the Digital Business Group team's Data roadmap.
- Prioritized projects and tracked progress. Implemented digital performance tracking at the group level.
- Audited and improved tracking (KPIs, dashboards, data collection).
- Managed and followed up on analytics & BI evolution requests.
- Created and redesigned/optimized managerial and operational dashboards.
- Implemented a country performance management framework (performance reviews, communities).
Dashboards created: E-commerce performance (group & country view), Cross-Sell/Recommendation, Search Keywords Performance, Research Online Purchase Offline. Analyzed features and customer journeys. Supported IT and country teams with web analytics.
- Provided support to IT and BI teams on tracking and data exploitation (Google Analytics via BigQuery).
- Trained country employees on web analytics tools (Google Analytics, Content Square, Data Studio, etc.).
Tools: Google Analytics, Content Square, Similar Web Data Studio, Power BI, Tableau, Big Query, Excel/Sheets, SQL Server Management Studio
Big Query Business Analysis Microsoft Power BI Business Intelligence Data Analytics SQL SQL Server Tableau Software Google Analytics 4 Google Analytics Firebase