Freelancer profile translated to English.

Description

Strategic digital marketing expert with a focus on media, performance, data, and automation. Over 10 years of experience in cross-channel marketing, data-driven optimization, and campaign management. Manager with strong execution capabilities, a high orientation towards numbers, and a feel for creative levers in digital communication.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Hamburg (up to 50km)

TLGG agency
DIRECTOR PERFORMANCE MARKETING & BUSINESS UNIT LEAD
DIGITAL AND IT
July 2019 - August 2025 (6 years and 1 month)
Berlin, Germany
Leading the Performance Marketing and Media unit with both strategic and operational responsibility
Part of the TLGG Leadership Team, reporting directly to the CEO
Driving and executing agency and consulting projects across various digital marketing disciplines
Focused on strategic account development, new business opportunities, and executive-level communication
Hands-on involvement in key projects with an emphasis on data-driven marketing and integrated media strategies

Knowledge: Media · Performance Marketing · Marketing Strategy · E-Commerce · Leadership
Media Strategy Campaign Management Paid Social Marketing Consulting Leadership
Grace & Friends GmbH
HEAD OF MARKETING
E-COMMERCE
April 2017 - July 2019 (2 years and 3 months)
Berlin, Germany
Responsible for the marketing strategy and the management of all activities in the areas of campaign, performance marketing, social media, and CRM. Built and scaled from five to fifty employees within three years, with high double-digit annual revenue growth.
Bloomy Days GmbH
TEAM LEAD PERFORMANCE MARKETING
E-COMMERCE
April 2016 - March 2017 (11 months)
Berlin, Germany
Team Lead Performance Marketing (SEA, Google Ads, Paid Social), built tracking and campaign structures. Led a team of 5. ROAS-driven campaign optimizations.