Freelancer profile translated to English.
Back to original languageAbout Léona
My goals? Increase your revenue passively, convert your prospects into customers, and strengthen your brand image!
My superpowers? Developing effective strategies, enhancing brand visibility, and optimizing customer experience in markets such as sports, tourism, or real estate/housing.
My expertise & missions:
✅ Development and deployment of digital marketing and sales strategies adapted to international markets
✅ Web project management (creation, redesign, and optimization of WordPress sites) with a UX/UI approach
✅ SEO & SEA: improvement of natural referencing and management of effective advertising campaigns
✅ Creation and management of engaging print or digital content adapted to communication channels
✅ Development of brand awareness and image through branding and storytelling in France and internationally
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Orléans (up to 50km)
Experience
- AJ FURNITURE & DESIGNDIGITAL MARKETING MANAGER (CONTRACT - FULLY REMOTE)REAL ESTATESeptember 2024 - Today (1 year and 9 months)Bruxelles, Belgium
- Client needs assessment - development of a digital marketing strategy and LinkedIn sales prospecting
- Design and update of the WordPress website and blog (UX and UI, SEO management, content creation & Google Ads recommendations)
- Adjustment of brand image and visual identity (logo, slogan, downloadable catalogs, graphic charter)
- Client recommendations
- Design of a sales presentation
- Forecasting and budgeting of marketing costs
- NORDIC UNIQUE TRAVELSSALES REPRESENTATIVE FOR FRENCH-SPEAKING AND DUTCH MARKETS (FIXED-TERM CONTRACT - HYBRID)TRAVEL AND TOURISMJanuary 2024 - July 2024 (6 months)Rovaniemi, Finland
- Client needs assessment, customized creation of local experiences via Evaneos, issue management
- Liaise with external suppliers for the organization of promotional campaigns in collaboration with the marketing department
- Production of SEO-friendly content for the website and competitor benchmarking
- Recommendations provided to the agency on the website, products, and internal organization improvements
- Results: 32 trips sold in total, including €70,000 in sales in July
- PMUINTERNATIONAL PROMOTION OFFICER (APPRENTICESHIP - HYBRID)ENTERTAINMENT AND LEISURESeptember 2021 - January 2023 (1 year and 4 months)Paris, France
- Creation of content for international partners and writing briefs (newsletters, videos & product sheets, promotional actions…) in collaboration with agencies or other internal/external stakeholders, optimizing resources
- Management of B2B partnerships with the support of account managers (creation of print or digital marketing campaigns in collaboration with communication agencies, analysis & synthesis of KPIs and ROI), via Qlik
- Change management through targeted print or digital communication (client recommendations, customer satisfaction surveys and interpretation of results via Salesforce)
- Marketing team training - occurred during a department reorganization
- Merchandise management
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Education
- Google Digital Marketing & E-commerce Professional Certificate2024Google Digital Marketing & E-commerce Certificat Professionnel
- Master's in International BusinessPPA Business School2023Mastère International Business,
Certifications
- Google Digital Marketing & E-commerceCoursera2024