Freelancer profile translated to English.

Description

Hello, I'm Leona: A marketing and communications expert with over ten years of experience in brand strategy, digital communication, and leadership. I support companies as an interim marketing lead or consultant in developing and implementing effective marketing and communication strategies. Feel free to contact me!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Wüest Partner AG
Marketing Lead Germany (formerly Senior Marketing Manager)
REAL ESTATE
July 2021 - November 2025 (4 years and 4 months)
Frankfurt, Germany
Building and leading marketing for the German market (B2B, Real Estate, Data & Consulting)
Developing brand strategy and positioning
Planning and managing PR, event, and communication measures
Responsibility for budget, KPIs, and performance reporting
Close collaboration with international teams and external agencies
Communication Strategy Digital Marketing Marketing Management Press and Public Relations
Maxpert GmbH
Head of Marketing
EDUCATION AND E-LEARNING
May 2020 - June 2021 (1 year and 1 month)
Frankfurt, Germany
Strategic and operational overall responsibility for Marketing & PR
Leading a team of three, including budget and campaign management
Introduction of data-driven marketing analysis and performance monitoring
Thought leadership development
Writing newsletters, as well as pitch and distribution
Communication Strategy Digital Marketing Digital Communication Marketing Management
Dematic GmbH,
Expert Internal Communications Central Europe
LOGISTICS AND SUPPLY CHAIN
July 2019 - April 2020 (9 months)
Heusenstamm, HE, Germany
Implementation of internal communication strategies for over 10 locations in Central Europe
Topic planning, employee communication, change communication
Setting up and founding an internal newsletter for employees with relevant topics once a month
Journalistic writing of articles for newsletters and internal website
360-Degree Communication Internal Communication Digital Marketing