Leo Morel

I created the website for A&U company, which specializes in selling luxury accessories for men.

⚒️ Website Creation on Wix:

- Collaborated closely with the restaurant "Le Gourmet Savoyard" to understand their specific needs and goals.

- Designed an attractive and functional website on the Wix platform, highlighting the restaurant's ambiance and cuisine.

- Customized Wix templates to integrate key features such as an interactive online menu, online reservations, and a photo gallery.

- Ensured the site was fully responsive, providing an optimal user experience on desktops, tablets, and smartphones.

- Integrated SEO tools to improve the restaurant's visibility on search engines and attract more potential customers.

🔐 Key Achievements:

- Increased online reservations by 30% within three months of launching the new site.

- Created a high-resolution photo gallery showcasing dishes, the restaurant interior, and special events, thus attracting more potential customers.

- Improved the restaurant's SEO ranking, placing it among the top results for local restaurant searches.

The objective of the mission was to develop and implement an advertising strategy via Meta to increase product visibility and sales during the summer season. As this period is crucial for achieving peak growth, efforts were focused on a targeted and optimized approach.

Initial Analysis:

Identification of the target audience: analysis of market segments and summer consumption habits.

Study of seasonal trends to adjust offers and advertising messages.

Campaign Planning:

Creation of several Meta campaigns (Facebook and Instagram Ads) focused on flagship products, particularly those for pets or suitable for the summer season.

Development of impactful visuals and messages, adapted to different target audiences.

Execution:

Phased launch of campaigns from April to September, with bid adjustments based on performance.

Continuous optimization through A/B testing of visuals and advertising messages.

Performance monitoring using Meta Ads analysis tools: click-through rate (CTR), conversion rate, advertising return on investment (ROAS).

Results:

Significant increase in online store traffic.

Growth in sales of seasonal products.

Improved brand awareness through increased social media engagement.

Conclusion:

The advertising campaign successfully met the set growth objectives for the summer, with a positive return on investment and a strengthened brand image. The analysis of the results highlighted areas for improvement for future campaigns.

This mission thus boosted the company's summer growth while optimizing advertising resources allocated on Meta.