Leo Merman

Está Pasando is a multidisciplinary creative advertising agency known for its disruptive campaigns, both digital and street.

As Art Director of the design department, I worked with a diverse team, performing supervision, development, and execution of both graphic and audiovisual projects. I participated in processes at different levels depending on client needs: from brief intake to final artwork delivery, developing and proposing complete and creative visual concepts. I also communicated with suppliers and different teams, such as social media, video, and production.

Main accounts:Prime Video, Google, Netflix, Youtube, Vodafone Yu, Mediapro, Bershka, Reebok, Pull&Bear, Spotify, Sony Music, MTV, European Parliament, AEPD, AMC NetworkandMotorola.

At Ogilvy, I started as an intern and, three months later, joined as a Graphic Designer and Creative.

My work encompassed graphic design and illustration; event and set design; outdoor advertising (OOH) and social media content. I developed concepts and visual territories, produced campaign pieces from start to finish, and prepared final artwork (AAFF) for print and digital. For events, I was responsible for set design and on-site brand applications, collaborating closely with creative, account, and production teams, maintaining brand consistency, meeting tight deadlines, and ensuring clear communication at all times.

Main accounts: Air Europa, Adidas, European Commission, Heineken, and Carrefour.

Estudio Click was a small graphic design studio in Albacete, focused on providing visual solutions to local businesses and SMEs in sectors such as hospitality, retail, education, and services.

I joined right after finishing my studies, and it was the place where I could start developing professionally.

As a junior graphic designer, I participated in the entire workflow: from brief taking and research to proposing visual directions and final production. I designed brand identities and applications, editorial and signage pieces, and multi-format adaptations; I prepared final artwork (AAFF) for print and digital, performing color control and follow-up with printers and suppliers. I also collaborated on client presentations, ensuring brand consistency and deadline adherence for projects.