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Malt Strategy
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Malt Tech Trends 2026
Leo LeoneLL

Leo Leone

Omnichannel Merchandiser

€150/day
Lille, FR
3-7 years
3D Modeling
POS Design
Merchandising Strategy
Customer Experience (CX)
Project Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Leo

Retail Merchandising expert with a background forged within major brands like Decathlon and Intersport, I assist brands in optimizing their commercial performance and visual identity.

My approach combines analytical rigor (KPI monitoring, sales/m², ROI) and creativity to design fluid and inspiring customer journeys. A specialist in 2D/3D modeling (SketchUp, Merch3D), I translate your strategic vision into concrete solutions: zoning, planograms, and merchandising guidelines.
As a true business partner, I am committed to transforming your sales spaces into growth-generating experience hubs.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • Decathlon KIPSTA
    OMNICHANNEL MERCHANDISER
    RETAIL (SMALL BUSINESS)
    September 2022 - September 2024 (2 years)
    Tourcoing, France
    - "ProShop" Visual Merchandising: Managed the elevation of brand image through premium display areas and strong scenography.
    - Guidelines & Visual Identity Expertise: Designed and wrote implementation guides (zoning, signage) and merchandising principles for the entire global network.
    - Functional Art Direction: Collaborated with designers and graphic artists for the development of visual communication materials.
    - External Vendor Management: Oversaw partners and external vendors to ensure production quality and adherence to brand identity codes.
  • DECATHLON KUIKMA
    OMNICHANNEL MERCHANDISER
    RETAIL (SMALL BUSINESS)
    September 2024 - December 2025 (1 year and 3 months)
    Villeneuve-d'Ascq, France
    - Space Modeling: Proficient in SketchUp and linear modeling software (Merch3D) to transform abstract concepts into realistic 3D environments.
    - Visual Innovation: Created tools to aid decision-making and innovative merchandising materials to streamline the technical purchasing process.
    - Global Guidelines: Developed a catalog of visual solutions, including the staging of "Second Life" products.
    - International Deployment: Developed a global merchandising solutions catalog, including "Second Life" strategies and commercial activation plans for the entire Decathlon store network.
  • DECATHLON KIPRUN
    CATEGORY MERCHANDISER
    RETAIL (SMALL BUSINESS)
    January 2026 - Today (5 months)
    Villeneuve-d'Ascq, France
    - Upstream Visual Identity: Developed the visual master plan and signage principles to ensure the "Premium" aspect of the concept.
    - In-Store Scenography: Created aesthetic and unique customer journeys translating the brand vision into concrete displays.
    - Network Coherence: Managed POS suppliers to ensure impeccable execution quality across the entire store network.
    - Transverse Leadership: Collaborated closely with the Product and Marketing teams to ensure a harmonious balance between brand image and commercial effectiveness.

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Education

  • Sport – Management of Sports Organizations
    2021: Bachelor's Degree in Sports Management, STAPS/University of Lille
    Sport–Managementdesorganisations sportives

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