Léo Le Guyader

Complete management of media campaigns on Google Ads, Bing, Meta, and TikTok, with 7 years of agency experience on major accounts. E-commerce specialization, including in-depth performance analysis, definition of acquisition and optimization strategies, and setup of detailed, results-oriented reporting. Mastery of A/B testing for continuous performance improvement. Tailored SEA support and training actions to foster team autonomy.

Global team management. Liaising with other heads. Defining objectives and supporting the skill development of managers. Monitoring the skill development of consultants. Tracking account and consultant profitability. Developing the Paid/Media offering based on expertise evolution. Managing relationships with TOP clients to identify upsell or cross-sell opportunities. Implementing client monitoring processes (operational and commercial) with a focus on optimizing gross margin for the agency. Participating in the recruitment of senior profiles & apprentices. Ensuring the smooth organization of teams. Optimizing remote work organization.

Team Management: Leading and developing a team of Paid Media consultants. Organizing one-on-one meetings to evaluate performance, set objectives, and support progression. Account profitability and KPI monitoring, with schedule management for smooth organization. Strategic Account Management: Leading relationships with the agency's key clients. Identifying upsell/cross-sell opportunities and supervising projects to ensure client satisfaction. Paid Media Offering Development: Contributing to the improvement of SEA and Social Ads services, integrating best practices and industry trends. Training and knowledge sharing to enhance internal skills. Performance Management: Analysis and monitoring of Paid Media campaigns (Google, Meta, LinkedIn, TikTok): Strategic recommendations and precise client reporting, focused on deliverable quality and objective achievement.