Freelancer profile translated to English.
Back to original languageAbout Léo
👉 With 6 years of experience in agency as a Team Lead managing €1M annual budgets, I help B2B and B2C companies structure and manage their advertising campaigns.
My approach always starts with business objectives: target CPA, margins, conversion funnel, before touching on platforms.
🎯 Objectives
- B2B & B2C Lead generation
- Sales and revenue growth
- Optimization of CPA, ROAS, and overall profitability
- Structuring tracking and data
📋 Missions
- Account audit and restructuring
- Creation and management of multi-channel campaigns
- Tracking setup (GTM, GA4) and Looker Studio reporting
- Acquisition strategy and cross-channel recommendations
🚀 Channels
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
🏢 Sectors
Any B2B or B2C sector with an advertising budget and clear growth objectives.
I work with a limited number of clients to ensure full involvement in each project.
Let's talk about your project 👋
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ADN RealtyACQUISITION & ACTIVATION PROJECT MANAGER - TEAM LEADREAL ESTATEFebruary 2020 - Today (6 years and 4 months)Levallois-Perret, FranceGlobal management of marketing and digital projects within a fast-growing agency.Responsible for a team as Team Lead, with cross-functional management including client portfolio monitoring, internal and external stakeholder coordination, process structuring, and a strategic approach to challenges.
- SEA Strategy: Google Ads, Meta Ads, LinkedIn Ads campaign management (total annual budget of €1,000,000)
- Email Marketing: Design and distribution of email campaigns (segmentation, automation, A/B testing, routing)
- Event Management: Coordination of national campaigns, open house days, client events, internal contests
- Creative Supervision: Management of creative profiles (graphic designers, videographers, developers, freelancers)
- Internal Tool Development: Proprietary CRM, email platform, user scoring, corporate website, landing pages
- Website Maintenance and Evolution: Front-end and back-end management, feed integration
- Budget Monitoring: Quote preparation, invoicing management, supplier negotiation
- Process Structuring: Creation of internal methods to optimize production and manage projects
- Team Management: Operational supervision, training, and skill development of team members
- Project Management: Multi-stakeholder coordination, schedule monitoring, problem-solving, understanding client challenges
- Projet indépendantOsteopath Patient Base DevelopmentHEALTH AND WELLNESSJune 2024 - Today (2 years)Le Havre, FranceAssisting an osteopath with 3 practices to increase their patient base through a comprehensive, multi-channel local acquisition strategy.
- Multi-site acquisition strategy: defining objectives, geographic segmentation, and patient targeting for each practice.
- Advertising campaign creation and management: Google Search Ads, Google Maps, and Meta Ads (Facebook & Instagram) to maximize traffic and appointment bookings.
- Tracker configuration and monitoring: setup via Google Tag Manager and conversion tracking for each practice.
- Communication consulting: recommendations on content, messaging, and visuals tailored to each practice to enhance local awareness and patient trust.
- Festival Les AiguilleursStrategic Consulting & Media BuyingCULTUREJanuary 2021 - Today (5 years and 5 months)Sèvres, FranceAnnual support for 5 years to orchestrate the digital growth of a music festival. The main challenge is optimizing a controlled budget to serve multiple evolving objectives, from brand awareness to direct ticket sales.Details of missions:
- Multi-objective campaign deployment (Meta): Structuring and managing Facebook and Instagram campaigns adapted to each phase of the festival: programming awareness, Facebook event engagement, and organic account growth (follower acquisition).
- Migration to a conversion strategy: For the current edition, implementation and management of the ticket sales funnel, involving rigorous conversion tracking to maximize festival attendance.
- Audience targeting and segmentation: Leveraging historical data (5 years) to create custom audiences, re-engage past attendees, and prospect new profiles through highly qualified lookalike audiences.
- Budget optimization: Daily budget allocation between different formats (Stories, Reels, Feed) to ensure the best cost per result (engagement, click, or sale) despite increased competition during the summer season.
- Creative coordination: Recommendations on the most effective visual formats to transform the festival's artistic universe into impactful, traffic-generating advertisements.
Reviews
Recommendations
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Digital Marketing & Data AnalyticsLéonarddeVinci,LaDéfense2020Master Digital Marketing & Data Analytics
- Bachelor's Degree in Engineering Design and Technical StudiesUniversity of Cergy Pontoise2017Licence Bureau d'Etude et Conception Technique
Certifications
- Google Ads Search CertificationSkillshop
- Google Ads Display Advertising CertificationSkillshop