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Description

I am an expert trainer in paid web/app advertising. Buying & Selling.

Display ads (Programmatic or Direct Sale), Search ads, Social ads, Retail ads.

-> Ad Networks: training for sales representatives + strategy/configuration of Google Ad Manager

-> Advertisers: campaign audit/design + performance analysis & attribution rules

-> Agencies: operational training + methods/tools to save time

Send me a message, we can talk within 24 hours.

My clients: SFR, Intermarché, Hyundai, Kia, Accord Hotel, Oui SNCF, LesEchos/LeParisien, Euronews, 366, Boursarama, Waze, Klox, Spark, IESEG, Oreegami.

Specialties: performance campaigns, bidding algorithms, publisher monetization, personal data management (web).

I have an "intermediate" level of experience (7 years). This means I technically know "how it works" and I have perspective on the industry and its practices.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Web/App Ads Consultant
CONSULTING AND AUDITS
January 2019 - Today (7 years and 7 months)
Paris, Île-de-France, France
◊ Practical training on the following tools:

DV360, Xandr, Amazon Advertising, TheTradeDesk, GoogleAds, Facebook Ads, Snapchat Ads, Linkedin Ads (DSP), GA, AT internet (Analytics), GAM, Xandr (SSP), Quantcast, Sirdata (CMP), GTM (TMS), Tableau, GDS (Dataviz).

◊ Ready-made and extensive training content: I likely have what you need.

◊ Operational and commercial management of advertising revenues for a website with 150k monthly unique visitors.
programmatic display RTB DSP SSP Media Traffic acquisition
IgnitionOne
Sales Representative
E-COMMERCE
March 2019 - May 2020 (1 year and 2 months)
Région de Paris, France
◊ Head of France for the trading desk (x4 revenue growth in 4 years)
◊ Commercial prospecting (advertisers & media agencies): €2M annual revenue (personal results)
◊ Growth hacking
◊ Organization of workshops, conferences & press articles on digital advertising
◊ Assistance in the design and audit of programmatic display/video advertising campaigns
programmatic display RTB
IgnitionOne
Team Lead (Operations)
E-COMMERCE
September 2016 - March 2019 (2 years and 6 months)
Région de Paris, France
◊ Management of prospecting and retargeting advertising campaigns via auctions on websites in RTB and social networks for major brands. Multi-device display, native, and video formats.
◊ Media trading: campaign optimization.
◊ Internal/external reporting in Excel/PPT.
◊ Close collaboration with the product team.
◊ Commercial proposals & client account management, translating objectives into technical solutions.
◊ Definition of HR needs, recruitment, and training of team members.
◊ Updating methods & tools necessary to meet strong growth
programmatic display RTB