Freelancer profile translated to English.
Back to original languageAbout Léo
I am a Media Buyer specializing in the creation, management, and optimization of advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads. I help businesses develop their online acquisition to generate more clients and improve the profitability of their advertising investments.
My approach is entirely performance and data-driven. Each strategy is built on data analysis, creative testing, and continuous campaign optimization to identify the most profitable levers.
I work with companies looking to use digital advertising as a true growth engine, whether to generate qualified leads or increase their sales.
What I can bring you:
• Creation and management of Meta Ads campaigns (Facebook & Instagram)
• Setup and optimization of Google Ads campaigns (Search, Display)
• Definition of customer acquisition strategies
• Generation of qualified leads and sales development
• Performance optimization: CPA, ROAS, conversions
• Data analysis and clear performance reporting
• A/B testing to improve creatives and audiences
• Scaling of successful campaigns to accelerate growth
My working method:
Analysis of your business, your market, and your audience
Implementation of an advertising strategy adapted to your objectives
Launch and management of campaigns
Continuous optimization based on data and performance
My goal is simple: to transform your advertising budget into a profitable and sustainable growth lever.
I am always available to discuss with companies looking to improve their advertising performance and develop their online acquisition.
📩 Feel free to contact me to discuss your project.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ShaperoomMedia Buying TrainingEDUCATION AND E-LEARNINGMarch 2026 - Today (5 months)Shaperoom Training – Media Buying & Online AdvertisingI completed the Shaperoom training, specializing in Media Buying and digital advertising, where I learned to:Create and optimize Meta Ads (Facebook & Instagram) and Google Ads campaignsImplement customer acquisition and lead generation strategiesAnalyze campaign performance and optimize ROAS and CPADefine and execute advertising scaling strategies to maximize growthThis training allowed me to develop a concrete, results-oriented approach capable of transforming advertising budgets into profitable acquisition for businesses and e-commerce.
- Media BuyingFreelancerSOCIAL NETWORKSJanuary 2024 - Today (2 years and 7 months)Media Buyer specializing in Meta Ads and Google Ads, I help businesses (e-commerce, services, info-products) develop their digital acquisition.I have had the opportunity to manage and optimize various advertising budgets, with an approach focused on performance and profitability. My experience has allowed me to work on different challenges: lead generation, scaling e-commerce stores, improving ROAS, and structuring acquisition funnels.🔹 Key Experiences:Management of Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) campaignsManagement and optimization of monthly budgetsSetup of tracking (Pixel, conversions, GA4)Data analysis and performance-based decision makingTesting and continuous optimization (audiences, creatives, funnels)Autonomous, rigorous, and results-oriented, I integrate easily into your teams or projects to make your advertising campaigns a sustainable growth lever.
Recommendations
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Education
- Media BuyerShaperoom2026Créer et optimiser des campagnes Meta Ads (Facebook & Instagram) et Google Ads Mettre en place des stratégies d’acquisition client et de génération de leads Analyser les performances des campagnes et optimiser le ROAS et le CPA Définir et exécuter des stratégies de scaling publicitaire pour maximiser la croissance Cette formation m’a permis de développer une approche concrète et orientée résultats, capable de transformer les budgets publicitaires en acquisition rentable pour les entreprises et e‑commerces.